Marketing Analyst - Los Angeles, United States - The Cooper Companies

The Cooper Companies

Verified Company

Los Angeles, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

CooperSurgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life.

CooperSurgical is at the forefront of delivering innovative assisted reproductive technology and genomic solutions that enhance the work of ART professionals to the benefit of families.

We currently offer over 600 clinically relevant medical devices to women's healthcare providers, including testing and treatment options.

Responsible for revamping current marketing process leveraging newly available data and creating a disciplined approach to tracking performance across DGS.

Impact will be mostly US-based currently, expanding to global reach as our business expands. Will work mostly with internal teams (marketing, sales, donor ops, tech) and with some outside agencies (paid media).

Strong analytical skills with the proven ability to interpret marketing data, analyze performance metrics, derive actionable insights, develop strategies, and execute plans efficiently.
Proficiency in marketing technology platforms, CRM systems, marketing automation tools, and data analytics software.
Excellent project management skills with the ability to manage multiple initiatives simultaneously and drive results in a fastpaced environment; experience navigating competing priorities and seamlessly communicating change.
Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels of an organization.
Extremely detailoriented and high level of discipline with proven experience creating successful workflows.
Certified in marketing automation platforms (e.g., HubSpot, Marketo) or data analytics tools (e.g., Google Analytics, Adobe Analytics) is a plus.

Experience:

- ~10+ years experience in Marketing Operations, Marketing Analytics, or related roles within a B2B and/or B2C environment.

Experience building and presenting dataled presentations for executive level audiences.
Experience with budget management, resource allocation, and financial analysis preferred.

Education:

Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.

We are proud to be an equal opportunity workplace.

Process Management and Optimization:
Analyze existing marketing processes and workflows to identify areas for improvement (inefficiencies, barriers to success, etc).
Develop and implement strategies to streamline marketing processes, optimize collaboration between teams, and increase operational efficiency.
Establish best practices, standard operating procedures (SOPs), and workflows to ensure consistency and quality across marketing initiatives.
Marketing Performance Analysis:
Define KPIs and metrics to measure the effectiveness of marketing campaigns, channels, and initiatives.
Utilize data analytics and reporting tools to track marketing performance, analyze trends, and identify opportunities for optimization.
Provide insights and recommendations to marketing leadership based on data analysis to improve campaign targeting, messaging, and ROI across many audiences; work with the team to quickly implement these recommendations and pivot as necessary.
Marketing Technology Management:
Ensure seamless integration of marketing technology stack with internal systems and processes, in collaboration with IT/tech teams across CooperSurgical.
Provide training and ongoing support to marketing teams on the effective use of marketing technology to drive campaign execution and performance.
Budgeting and Resource Allocation:
Collaborate with marketing leadership to develop and manage marketing budgets, including allocation of funds across channels, campaigns, and initiatives.
Track marketing spend, analyze budget utilization, and provide insights to optimize resource allocation and maximize ROI.
Implement processes and tools to monitor campaign costs, track expenses, and ensure adherence to budgetary guidelines.
Cross-Functional Collaboration:
Partner with crossfunctional teams, including sales, product management, finance, donor operations, and tech/IT to align data needs, marketing strategies and initiatives with overall business objectives.
Coordinate with sales operations to ensure alignment between marketing and sales processes, lead management, and revenue attribution.
Collaborate with tech/IT teams to leverage technology solutions, data integration, and infrastructure support for marketing activities.