- Delivers engagement and adoption campaigns that are highly measurable and achieve set business goals. Responsible for driving revenue and adoption through creative campaigns for current Listing Showcase customers.
- Executes the campaign strategy across multiple channels, including but not limited to email, web, paid, and social channels. Collaborates with our marketing demand generation team on execution calendar and timelines.
- Builds customer segmentation and targeting to deliver messaging that is personalized, complementary, and reinforced across our channels, communicating the right features and content to our customers. Drives revenue and adoption agents for tiered customers who may not have account management support.
- Owns end-to-end customer contact strategy across new, engaged and lapsed customer segments, fundamentally transforming our approach to a data-driven, test and learn culture. Continuously searches for new channels to engage with customers, with the goal of achieving rapid yet sustainable growth.
- Lead coordinated marketing initiatives from brief writing and channel planning through launch coordination and execution. Responsible for improving the strengths of each channel while managing stakeholder inputs and feedback throughout the process.
- Collaborates with marketing operations to establish reporting infrastructure for campaigns.
- Be an inspiring leader and champion for the partner, gathering feedback and insights to influence engagement marketing strategies, positioning, and deployment.
- 5+ years experience in B2B marketing with specific customer lifecycle experience
- Experience building integrated marketing plans that use both paid and owned channels. Experience driving results across a range of channels.
- Successful track record of developing and executing channel strategies, including measuring and delivering on performance targets
- High level of comfort sourcing and analyzing data and consumer/business insights needed to make effective campaign decisions.
- Experience leading GTM initiatives with cross-functional partners through to a successful and timely launch.
- Comfortable with ambiguity and change, and have experience in building programs quickly from the bottom up
- Enthusiastic self-starter with a willingness to operate at both highly strategic and very tactical levels.
- Outstanding communication skills, including strong writing abilities and proven experience communicating key value messages to a variety of audiences.
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Engagement Marketing Growth Manager - Seattle, United States - Zillow Group
Description
About the teamZillow Group's acquisition of ShowingTime in 2021 represents the next step forward in the company's dedication to integrate an improved, more efficient showing process to benefit customers and partners, their clients and the real estate industry as a whole.
The new ShowingTime+ organization within Zillow Group is a market leader in developing ground breaking showing management, feedback, offer management, recruiting, transaction management and analytics solutions. Our wide array of products and services are built on technological innovations designed to bring efficiencies to all users. The company has successfully supported the evolving needs of real estate agents, teams, brokers, offices, associations and MLSs within the U.S. and Canada for more than 20 years.
About the role
In this role as Senior Engagement Marketing Manager, you will be responsible for driving adoption for Listing Showcase, a new listing tool created by ShowingTime+. In this role, you will be directly responsible for influencing growth metrics for the product with existing customers. Listing Showcase provides a differentiated, online listing display for agents to have their homes stand out on
You will be responsible for developing a multi-channel engagement strategy across email, text, web, events, etc., and ensuring the implementation of the strategy. This ideal candidate will closely monitor results, and effectively communicate and gather insights throughout the process. You will work closely with our demand generation, content, design, marketing operations and business & operations teams to create a world class experience for Listing Showcase customers across all digital channels.
Role Responsibilities
In California, Colorado, Connecticut, Hawaii, Nevada, New York and Washington the standard base pay range for this role is $103, $164,800.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Nevada, New York and Washington and may not be applicable to other locations.
In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.
Who you are
Zillow is reimagining real estate to make home a reality for more and more people.
As the most-visited real estate website in the United States, Zillow and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.
Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We're also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don't just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees' Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.
Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at
Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.
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