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    CRM Marketing Manager - New York, United States - Global Channel Management

    Global Channel Management
    Global Channel Management New York, United States

    3 days ago

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    Description

    About the job CRM Marketing Manager

    CRM Marketing Manager needs 5 years experience in Marketing or Advertising field.

    CRM Marketing Manager requires:

    • Degree or equivalent experience in Marketing or Advertising field.
    • 5+ years of experience where the desired knowledge and skills have been developed and demonstrated.
    • In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development, and in-market execution
    • Strong interpersonal skills; ability to collaborate with a variety of team members and levels in a matrix organization
    • Strong verbal and written communication skills; experience gaining alignment to ideas at all levels.
    • Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources.
    • Strong project management and prioritization skills with a clear focus on results in a fast-paced dynamic environment
    • Experience or exposure to common tools in this space is a plus (Salesforce Marketing Cloud or like, Oracle Responsys or like, IBM Unica or like)
    CRM Marketing Manager duties:
    • Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives; focused on run-the-business.
    • Devises and implements strategies to deliver program goals.
    • Ensure that agreed Marketing Communications activity is managed to time and budget
    • Contribute to the development of customer strategies
    • Produce Annual and Quarterly Marketing Communications plan from the Marketing Plan supplied
    • Collaborates with global CRM team and cross-functional areas to execute and evolve the program
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