Jesmine DeJesus

I'm a marketing specialist only because full-time multitasking ninja is not an actual job title.

As an experienced, results-driven marketing analyst, I provide insight and information regarding markets, competitors and customers, in supporting business decisions and in measuring performance. I analyze marketing metrics to identify cause-effect relationships between financial outcomes and marketing actions to raise profitability.

The highlights of my experience include:

• Revitalized email marketing strategy based on user engagement resulting in a 51% increase in revenue and 7% increase in engagement.

• Developed and implemented new practices for content optimization using schema.org markup and Clearscope which increased traffic by 188% and 224.7%, respectively.

• Increased traffic 209.7% Q1 2021 vs previous Q4 2020 and 7750% vs Q1 2020.

• Measured the performance of marketing campaigns and developed KPI reports that led to a 60% increase in monthly revenue.

From performing research and analysis, generating reports for clients’ decision making, overseeing accounts to boosting financial processes and providing leadership skills, I am highly energetic, a multi- tasker and eager to do excellent work. My professional experience and scholastic achievements — along with my dedication for enhancing efficiency and productivity, prepares me to make a positive impact on your company.

PROFESSIONAL EXPERIENCE

EDUCATION DYNAMICS, INC.

Digital Marketing Manager
06/2019 – 11/2022

• Reported to Vice President of Product Management & SEO; oversaw and implemented marketing programs, including email, display and SEO.
• Managed a content budget of $25K and coordinated with Product/SEO Team and freelancers to develop content.
• Revitalized email marketing strategy, based on user engagement, resulting in a 51% increase in revenue and 7% increase in engagement.
• Developed and implemented new practices for content optimization using schema.org markup and Clearscope, which increased traffic by 188% and 224.7%, respectively.
• Increased traffic 209.7% Q1 2021 vs previous Q4 2020 and 7750% vs Q1 2020.

GETSUPERSCRIPT

Digital Marketing Manager                       10/2018 – 02/2019

• Reported directly to CEO in managing web presence and developing digital marketing strategy to drive web traffic to Fortune 500 clients and well-funded startups.
• Performed analysis on multiple websites using Google Analytics to improve traffic, and gathered metrics on campaign and collateral material for search optimization.
• Created effective content strategy with high engagement and user retention rate.
• Developed and lead comprehensive marketing strategy from ‘top-of-the-funnel’ awareness
through conversion.

SBG MEDIA, INC.

Email Marketing Analyst                          07/2016 – 09/2018

• Worked directly under CFO in development and execution of strategic marketing plans that generated $750K+ in gross monthly revenue in tough times.
• Conducted market research, situation analysis and competitive analysis on key issues.
• Measured the performance of marketing campaigns and developed KPI reports that led to a 60% increase in monthly revenue.
• Analyzed data and actual statistics to identify profitable revenue growth opportunities and insights.
• Ensured CAN-SPAM compliance with an awareness of industry standards and best marketing practices.
• Conducted A/B, multivariate tests and studied user behavior using mouse tracking and funnels, which increased conversions on lead generation forms.

CITIGROUP CTI BUSINESS OPERATIONS 

Project Management Intern                    05/2016 – 06/2016

• Assisted and supported portfolio and project managers on various CTI/CRS initiatives inclusive of One Citi NY and Citi Works to manage critical deliveries, communications and UAT testing.
• Supported team assignments involving financial expenditures and price enhancement, and generated project metric reports for CTI/CRS projects. 

Bachelor of Science (BS) in Physics
CITY COLLEGE OF NEW YORK