Dana McKinnon

I am a senior marketing and communications professional with experience leading strategy and execution in healthcare, B2B services, and regulated industries. My work focuses on translating complex products, services, and operational initiatives into clear messaging that supports revenue growth, stakeholder alignment, and long-term brand strength.

I have led integrated marketing programs, content strategy, executive communications, digital campaigns, and trade show initiatives for healthcare technology and service organizations. I work comfortably across teams, including sales, clinical leaders, operations, and executive leadership, ensuring marketing efforts are aligned with real business objectives.

I bring a practical, disciplined approach to planning, measurement, and execution. I value clarity, structure, and measurable results. Outside of work, I stay creatively engaged through home renovation projects, design work, and the development of small business concepts. I believe creativity has a place in both business and everyday life.

Senior marketing and communications leader with more than 20 years of experience in healthcare, B2B services, and regulated industries. I have led integrated marketing programs that support revenue growth, brand credibility, and organizational alignment across complex, multi-stakeholder environments.

My background includes healthcare technology, public health systems, nonprofit organizations, and service-based businesses. I specialize in translating technical, clinical, and operational concepts into clear messaging that supports sales, executive leadership, and customer engagement. My work spans content strategy, digital marketing, executive communications, campaign planning, trade shows, and brand governance.

I bring a structured, practical approach to marketing. I focus on measurable outcomes, disciplined execution, and strong cross-functional collaboration. I am comfortable working with executive teams, clinical leaders, operations, and sales to ensure marketing efforts align with real business priorities.

Bachelor of Science in Business Administration, Louisiana State University, Baton Rouge.

My coursework emphasized marketing, business strategy, finance, and organizational management, providing a strong foundation in both the analytical and creative aspects of business. I also completed additional coursework in travel and tourism, expanding my understanding of service-based industries, customer experience, and regional economic development.