Katryna Peart

2017 PMJA Winner for News/Public Affairs Program

Experience

Forbes Media                                                                                                                               February 2023 — Present

Growth Marketing Manager - Copywriting

• Write marketing copy to drive growth for the consumer subscriptions business including, but not limited to, for paid marketing, email marketing, social media and on-site experiences
• Analyze the performance of these marketing efforts and conceive of new tests that can help maximize efficiencies and improve performance
• Build several emails per week (sometimes per day) aimed at driving growth. Segment audiences thoughtfully so that our communications are targeting the right users at the right time
• Design creative briefs for upcoming campaigns
• Assist the larger Growth team with a variety of operational tasks, as they arise
• Assist growth marketing team with keeping the marketing calendar timely and up-to-date
• Regularly communicate and translate data-driven test results into actionable insights to the director of growth and membership

WNDR Museum (Creative Circle)                                                                                                             September 2022 — December 2022

CRM and Email Marketing Manager 

• Developed and executed multichannel marketing plans for all digital and web initiatives
• Wrote and edited copy for emails, newsletters, social media and the website
• Ran daily analysis on all digital campaigns to optimize marketing efforts, including both paid and organic campaigns for website, social media and email
• Created ad copy for SEM efforts and website audits for SEO optimization
• Marketing research and segmentation for WNDR Museum national expansion 
• Lead the marketing team through CRM and ESP transitions

HR People Value                                                                                                                                                 March 2019 — September 2022

Marketing Manager & Copywriter

• Created copy/content and tested UX/UI for internal newsletters and communications, blogs, intranet and email campaigns
• Execution and delivery of all email and social media marketing campaigns, including writing copy, deployment and tracking
• Brand marketing campaign management: including researching potential clients and markets, creation/management of digital/print/promotional assets and creation, execution and management of email, print and direct mail campaigns
• Maintained website, performing UX/UI and QA testing, updating copy as needed

Audible (BEPC, Inc.) Newark, NJ                                                                                                                   December 2018 — March 2019

Associate Marketing Manager 

• Built B2C marketing plans for the at-risk, retention customer base, including content creation
• Provided simple e-commerce experiences for the customer base to increase revenue
• Analyzed marketing data to increase customer retention by 30% per quarter
• Worked in conjunction with other marketing departments to build the Audible customer base
• Created and executed the team’s first digital geo-targeted campaigns to increase customer retention and engagement by 17%
• Helped relaunch Audible newspaper mobile app feature to reach new customers
• Audited the website and mobile app for better SEO search results and a better user experience
• Created copy for all social media for web and mobile campaigns
• Tested UX/UI experience of all new mobile app upgrades, changes and campaigns

Transit Wireless –New York, NY                                                                                                              November 2017- August 2018

Senior Digital Marketing Specialist

• Audited of all corporate websites and assisting in the implementation of new website architecture, design and user experience for SEO optimization, writing ad copy for SEM efforts
• Content and copy creation for employee intranet and corporate website
• Created and tracked email marketing campaigns with A/B testing 
• Content creation for all digital marketing efforts, including email marketing, blog posts, white sheets, and press releases
• Creation of the company’s new brand narrative, including concept creation, writing and editing
• Full management of all paid and organic social media efforts, including both scheduling and creating content, digital campaigns, media planning, the creative approval process for all digital assets, and collaborative management of multichannel marketing campaigns with other departments
• Day-to-day execution of all digital marketing activities; including delivering analytic reports and tracking of corporate website and social media channels
• Creation of graphics/editing of photos for digital materials     

New Jersey Arts Incubator, West Orange, NJ                                                                          August 2013 —August 2017

Events and Marketing Manager

• Event planning and coordination at a 2,600 person venue: including negotiation with vendors to maintain event budgets, community outreach, implementation of new online/print/promotional marketing strategies and campaigns, ticket sales and event production
• Wrote and distributed press releases in English and Spanish, writing grant letters and Letters of Intent, as well as original web content for the NJAI website, and email marketing campaigns
• Maintained all social media platforms for the venue, including writing copy and maintaining the marketing calendar
• Created and executed email marketing and direct mail campaigns as needed
• Website auditing and SEO work
• Negotiation of contracts with major online marketing sites such as LivingSocial, increasing ticket sales for NJAI by 75% 
• Created seasonal events calendar in collaboration with board members

• Day-to-day execution of all US B2B and B2C digital activities; includes email planning/testing/execution/reporting, oversight of the social media calendar, the creative approval process for all digital assets, and collaborative management of multichannel marketing campaigns and website development/updates
• Copywriting for email and social media, as well as content creation for long-form blogs and website
• Managed internal marketing campaigns from planning to reporting
• Managed agency to provide social media campaigns and reporting
• Identified opportunities for process improvement, optimization, insight and expansion
• Helped develop direct-to-consumer and direct-to-vet multichannel strategies for various products
• Assist implementation of new website architecture, design and user experience
• Research on competitive landscape and opportunities

Royal Holloway, University of London

MA, History