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    Senior Manager of Field Marketing - San Francisco, CA, United States - Socotra, Inc.

    Socotra, Inc.
    Socotra, Inc. San Francisco, CA, United States

    1 week ago

    Default job background
    Description
    Senior Manager of Field Marketing
    *Up to 15% of month (3-4 days per month) in field in your local Hub (Los Angeles, San Francisco, Dallas, New York, Miami, Houston, DMV, San Diego, Chicago)

    As the Senior Manager of Field Marketing ,you will be responsible for driving new customer growth for our 90+ Hair Color Bars utilizing local marketing tactics, with a priority focus in one of our top DMAs.

    You are an expert at deploying localized field marketing strategies with local businesses and organizations to achieve new customer and business sales targets.

    You are a results oriented marketer that enjoys being hands-on with the field, loves building relationships and deepening community ties.

    Identify, develop, and implement local field marketing strategies nationally and in key locations to attract new service and retail customers to our Hair Color Bars.

    Work closely with local Hair Color Bar leadership to plan and execute local marketing initiatives such as Store Grand Openings, Local Playbook activities, Events, Partnerships, and other Local Activations.

    Create and test new and creative field marketing strategies, assessing their ROI and potential for scaling across all locations.

    Collaborate with property management teams at various locations to coordinate both paid and complimentary marketing efforts (e.g., newsletters, digital placements, social media) targeting mall audiences to boost awareness and attract new clients.

    Spend approximately 15% of your time in the field each month (3-4 days) conducting training sessions for field leaders on marketing strategies, executing marketing campaigns like events, establishing partnerships with neighboring businesses, and generating leads.

    Assist in managing paid local marketing initiatives (e.g., local partnerships, sponsorships, paid mall placements, street teams) in conjunction with the acquisition team.

    Regularly analyze performance data against key performance indicators (KPIs) and provide both recurring and ad-hoc reports.
    Stay informed about and assess new marketing trends and technologies relevant to retail channels for potential implementation.
    At least 2 years of service business marketing (i.e. salon, spa, fitness, medspa)
    ~4 or more years experience in a retail marketing role
    ~ Bachelor's Degree
    ~ Reside in one of our primary hubs: Willingness to travel up to 15% of month (3-4 days per month), primarily in hub of residence
    ~ Proficient in Microsoft & Google Suite - MS Excel, Google Sheets, Google Slides, etc
    ~ franchise

    100% Company Paid Medical, Dental, and Vision (100% EE/50% DEP)
    ~100% Company Paid Short and Long Term Disability
    ~401k Participation and Equity Grants
    ~ Our professional hair color is truly omnichannel, with the option to order or subscribe through our website, pick up in-store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations (over 20 & growing). At our Hair Color Bars, clients can choose from a variety of color services from licensed cosmetologists—permanent hair color, roots only, hair gloss, highlights and more. With our men's line launched in 2020, we're shaking up the $50 billion hair care industry with products that continue to raise the bar for doing hair at home.

    Here at our San Francisco headquarters and in every Hair Color Bar, we truly live our values—Love, Joy, Courage, Responsibility, and Trust.

    where diversity and inclusion are of utmost importance and every team member feels supported to succeed.
    Join us in our mission to live life colorfully and make personal care more personal.

    Information for Recruiters:
    Madison Reed only accepts resumes directly from candidates.

    Madison Reed does not accept unsolicited resumes from staffing vendors, including recruitment agencies and/or search firms, and does not pay fees to any such vendors for any unsolicited resumes.

    Madison Reed.

    We are committed to recruiting, training, compensating and promoting our employees regardless of race, color, religion, sex, disability, national origin, age, sexual orientation, gender or any other protected classes as required by applicable law that might make us unique or different.

    As a company, we are dedicated to reflecting the diversity, multiculturalism, and inclusion found in the communities we serve.

    Inclusion is at the heart of what we do, from the way we craft our job descriptions, to the values we espouse daily.

    li-remote
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