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    Head of Field Marketing - San Francisco, CA, United States - Writer

    Writer
    Writer San Francisco, CA, United States

    4 weeks ago

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    Description

    As generative AI became a board-level initiative almost overnight for most enterprises, our market matured dramatically and we benefit from that tailwind.

    We are seeking a highly skilled and experienced Head of Solutions Marketing who will be responsible for developing and executing comprehensive marketing strategies focused on industry/vertical messaging and positioning, as well as driving impactful use case-related campaigns that result in qualified pipeline and revenue.


    • Develop and implement strategic marketing plans to effectively position our solutions within specific industries/verticals, ensuring messaging and positioning resonate with target audiences
    Conduct market research and analysis to identify industry trends, customer needs, and competitive landscape, leveraging insights to shape marketing strategies and campaigns
    Create and execute use case-related marketing campaigns that showcase the benefits and success stories of our solutions, targeting specific customer segments and driving lead generation and conversion
    Collaborate with the content marketing team to develop high-quality marketing collateral, including whitepapers, case studies, blog posts, and videos, that effectively communicate the value of our solutions in industry-specific contexts
    Work closely with the demand generation team to develop and execute targeted marketing campaigns that align with industry/vertical messaging and positioning, driving awareness, engagement, and conversion
    Monitor and analyze campaign performance, leveraging data and metrics to optimize marketing strategies and tactics, and provide regular reports and insights to key stakeholders
    Proven experience (5+ years) in a similar role, specializing in solutions marketing, industry/vertical messaging and positioning
    Experience in marketing to Healthcare, Retail, and Finance Services customers
    Strong understanding of marketing principles, including market research, segmentation, targeting, and positioning
    Demonstrated success in developing and executing marketing strategies and campaigns that drive lead generation and conversion
    Exceptional organizational and project management abilities, with the capacity to handle multiple priorities and meet deadlines in a fast-paced environment

    If you are a strategic thinker, a skilled marketer, and have a passion for driving impactful solutions marketing initiatives, we would love to hear from you.

    Please submit your resume and a cover letter detailing your relevant experience and accomplishments in the field of solutions marketing.

    Generous PTO, plus company holidays
    Medical, dental, and vision coverage for you and your family
    Flexible spending account and dependent FSA options
    Health savings account for eligible plans with company contribution
    Home office setup, cell phone, internet
    Wellness stipend for gym, massage/chiropractor, personal training, etc.
    Competitive compensation, company stock options and 401k
    Writer is an equal opportunity employer and is committed to diversity.

    We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law.

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