- Drive the Go-To-Market process for Marketing in the region.
- Deliver a 360-degree comprehensive sustained marketing plan and execution to impact sales and market share objectives.
- Bring thought leadership to the Americas marketing team to deliver breakthrough marketing plans and execution leveraging regional and global marketing resources.
- Lead quarterly planning process ensuring alignment with key functional stakeholders.
- Partner with Business Units to execute campaigns managing from strategy to launch.
- Manage a process from briefing to execution by connecting teams and making sure information flows between stakeholders including digital marketing, PR, channel marketing, events, and partnerships.
- Manage marketing budget process from planning to monthly closuring with Finance.
- Manage KPI and develop reporting that communicates marketing results.
- Identify opportunities to drive product growth and user engagement.
- Review business analytics to support recommendations on strategy and investment.
- Conduct competitive product and marketing analysis.
- 5 years+ in a gaming marketing or consumer marketing
- Gaming Industry Experience a plus
- Track record of successfully executing go-to-market plans
- Strong communication and team collaboration skill
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Associate Director, Marketing - Irvine, United States - Razer
Description
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
Razer is looking for a talented marketing professional to be part of a fast-paced and highly impactful team. The Associate Director, Marketing is responsible for managing the Go-To-Market process for the Americas regions working with the global marketing team, business units, creative team, sales team, and finance.
Duties &Responsibilities:
Qualifications:
$110, $183,615.00
Disclaimer: Exact compensation may vary based on skills, experience, and location.
Are you game?