Director of Digital Marketing - Santa Ana, United States - First American Financial Corporation

First American Financial Corporation
First American Financial Corporation
Verified Company
Santa Ana, United States

3 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

Who We Are:


What We Do:


What You'll Do:


  • Develop, execute and manage a comprehensive digital strategy for 5 lines of business that aligns with the company's overall goals and objectives.
  • Define, measure, and report the performance of all organic and paid marketing channels/campaigns; assess against ROI and KPI goals including customer acquisition and retention.
  • Ensure efficiency and optimization of the digital ecosystem through SEO and SEM.
  • Maximize website presence ensuring content is uptodate, experience is userfriendly, leverages bet practices and is SEO optimized.
  • Implement and optimize marketing automation.
  • Maintain, optimize and integrate marketing tech stack.
  • Own and efficiently scale marketing spend, allocating investment appropriately and optimizing a blend of channels to hit growth targets efficiently, while still thinking longterm.
  • Manage lead/customer segmentation strategy, ensuring we reach the right audience with the right message, at the right place and time.
  • Mature the analytics function to include more robust A/B testing programs that support continual optimization and rapid test and learn mindset.
  • Partner with key stakeholders in engineering, sales, product, and service to improve the online customer experience and present a cohesive, memorable brand.
  • Make compelling business cases to expand marketing spend based on intelligent risktaking.
  • Develop and present performance summaries for leadership, identifying key areas of opportunity and risk.
  • Stay up to date with digital trends and technologies and recommend new initiatives that will benefit the company's digital strategy.

What You'll Bring:


  • At least 57 years of marketing experience
  • 23 years' experience in people manager role
  • Bachelor's Degree or higher, with focus in marketing
  • 5+ years of experience in demand generation
  • Dedicated experience owning business outcomes for Marketing, and demonstrated success in driving initiatives to meet and surpass those outcomes
  • Experience with marketing and sales development solutions such as SalesForce, Marketing Cloud, HubSpot, ZoomInfo, etc.
  • Adaptability, and comfort working within a fastpaced environment with shifting priorities
  • Creativity, innovation, and a love of experimentation

Mindset
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Thinks big picture: Growth is holistic, expanding beyond just acquisition and performance marketing
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Experimental: Naturally curious; makes data-driven decisions, in a timely manner, to solve problems and propose ideas.
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Forward thinking: Demonstrates a continuous improvement mindset, respecting the past, while remaining flexible and open to new ideas and driving transformation
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Acts like an owner:Keeps the big picture in mind while managing to the inputs daily to achieve intentional outcomes. Holds "accountability" in the highest regard and instills others to follow suit. Translates results into digestible information and stays away from buzzwordy jargon.

Pay Range:
$94,200 - $172,700 Annually


This hiring range is a reasonable estimate of the base pay range for this position at the time of posting.

Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.


What We Offer:


By choice, we don't simply accept individuality - we embrace it, we support it, and we thrive on it Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success.

We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.


Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.

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