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    Director, Event Marketing - New York, United States - Arizent

    Arizent
    Arizent New York, United States

    4 days ago

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    Description

    Job Description

    Job Description

    Arizent's mission is to advance professional communities across a variety of today's most transformational industries, including Financial Services. We do this by uncovering powerful ideas, rallying industry leaders around them, and benchmarking their progress. Our services include the distribution of powerful content across digital channels, as well as making meaningful connections through our live events and peer networks. If you're interested in an organization that combines a storied 150-year legacy with a start-up mentality, we invite you to get to know us:

    About the position:


    Our Conferences and Events Group has a great opportunity for an experienced, entrepreneurial marketing professional to lead a strong team to drive growth for our robust portfolio of in-person and online event. This is an exciting time in our events business. We have reimagined our largest event experiences and repositioned key conferences to align with emerging market opportunities. The Director will lead the event marketers to bring these value propositions to market, engaging all target segments with powerful storytelling and effective strategies to deliver on our revenue goals. They will be a key partner with the Event Directors and Programmers to create a highly-collaborative environment that ensures executional excellence.

    Primary job functions:

    • Lead marketing strategy for our portfolio of 20+ events across seven financial services and professional services communities.
    • Empower event marketers to develop, implement and manage all tactical marketing campaigns through the use of email, SEO/SEM, social media channels (paid and organic) and emerging marketing modes and technologies
    • Develop strong understanding of the diverse markets Arizent serves; ensure team can leverage insights from audience development and editorial/programming to engage target segments with tailored messaging strategies
    • Oversee event marketing responsibilities related to strategic partnerships; Identify new opportunities for industry and content partner relationships to extend marketing reach
    • Oversee activities necessary to ensure achievement of strategic revenue and profit objectives; including working with Event leadership on pricing and pacing and working with in-house media team to optimize paid media strategy
    • Guide event marketing managers in analyzing metrics on campaigns, performance and pacing, and recommendations in strategy/direction
    • Collaborate with Data team to ensure event marketing database continues to scale and support event growth strategy
    • Collaborate with the group's Programming, Sales, Events and Research functions to assist in the creation of new products and revenue streams on an on-going basis to ensure integration and innovation
    • Oversee outside relevant service partners;
    • Travel about 5-10%.

    Required qualifications:

    • Bachelor's degree and minimum of 7 years marketing experience and experience managing teams
    • Demonstrated track record of meeting or exceeding marketing revenue and profitability targets while developing and executing sound marketing strategies and tactics;
    • Strategic thinker; experienced developing year-round multi-channel, full-funnel marketing campaigns
    • Highly collaborative, proven track record of leading teams in a matrixed organization
    • Fast paced, hands-on business style focused on delivering budgeted revenue; known for a resourceful, entrepreneurial approach to customer-centric solutions;
    • Must be highly organized and able to coordinate and prioritize a high volume of projects, guiding team to manage multiple tasks and time requirements while communicating progress or changes to plans, creative, timing, measures and budgets;
    • Excellent planning, presentation, organization, and communications/ listening skills with a strong attention to detail;
    • Insight-oriented, ability to think independently, constructively and critically to improve products, programs, services and processes;
    • Creative storyteller; able to guide teams to build narratives and craft touchpoints that communicate the value proposition and address target segment needs

    Why Join Arizent?

    At Arizent, we believe that diversity is not just a policy; it's a source of strength and innovation. We are committed to fostering an inclusive workplace where all employees feel valued, respected, and empowered to bring their authentic selves to work. Our inclusive culture encourages individuals to reach their full potential. Our dedication to diversity and inclusion is reflected in our Employee Resource Groups (ERGs), which play a crucial role in creating a supportive and enriching work environment.

    We offer a competitive compensation and benefits package. Applicants are invited to state their salary expectations in their cover letter. Salary determination will be based on factors such as the candidate's work experience, knowledge, skills, and geographical location. Our generous benefits package includes medical, dental, and vision coverage; disability and life insurance. In addition to holiday pay, we offer parental leave, paid vacation, sick, personal, and mental health days. A 401k program; a pretax transportation payment program and a fitness reimbursement program.

    As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, height and weight, protected veteran status or any other protected status.

    To apply for the position, please submit your resume and cover letter. We look forward to welcoming diverse and talented individuals to our team



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