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    Manager of Campaign Analytics - Dallas, United States - MoneyGram International

    MoneyGram International
    MoneyGram International Dallas, United States

    3 weeks ago

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    Description


    Job Summary

    The Manager of Campaign Analytics is responsible for analyzing the effectiveness of marketing campaigns based on performance indicators. This person will be responsible for assisting with the building and refining of MoneyGram's marketing investment strategy, primarily focused on digital spend. The role will focus on the optimization of marketing spend across multiple channels by leveraging statistical techniques and tests to evaluate data, create reports, and provide insights to improve marketing campaigns. Primary emphasis will be collecting and analyzing digital marketing channels (app, web, social, email, etc.) and campaign performance data. The Marketing Analytics Manager will collaborate closely with our corporate marketing and business development teams to ensure analytics is part of the entire process: from set-up, collection, analysis and reporting, to providing data-driven recommendations. The incumbent will develop recurring weekly/monthly reports and post-campaign analysis to communicate results and provide data-based recommendations to the broader marketing team and senior-level stakeholders. The role requires superior analytical, problem solving, and storytelling (via data) skills to succeed. The tasks will include but are not limited to: directing analyses, defining KPIs, guiding methodologies/designing experiments, and directing the creation of marketing science models to help answer key business questions. The incumbent must be hands-on, results driven, collaborative and able to succinctly articulate insights with stakeholders. The candidate will ensure the business understands the effects of marketing spend and channels on customers. Will work in a cross-functional environment that values your insight and promotes continuous learning and innovation.

    Primary Responsibilities

    •Develop marketing investment analytics to support existing and new products including the development of innovative techniques, statistical analysis, reporting, and decision science required to achieve desired business goals

    •Partner with Marketing & IT to establish a robust infrastructure and plans that prudently test and learn new customer acquisition and digital marketing strategies including, but not limited to, SEM, SEO, Social, and Programmatic/Display. Similarly, enable efficient diagnosis of root cause for variance from performance expectations

    •Oversee the entire campaign process; make strategic analytics-related decisions during planning process (data capture and tracking), develop real-time optimization during campaigns, and report post-campaign with a focus on takeaways and recommendations to optimize future campaigns

    •Responsible for gathering data, creating reports and dashboards, and delivering results to the marketing group and key stakeholders in a meaningful and understandable way

    •Focus on data visualization, storytelling and providing data-driven insights and recommendations

    •Lead by example to build a culture of accountability and rigor to substantiate proven business impact; provide guidance to other analysts on the team; bring high energy and enthusiasm to the team.

    Qualifications

    Education

    Minimum Required:

    •Bachelor's Degree in Engineering, Math, Computer Science, Operations Research, Statistics and other related degrees

    Experience

    •8 years of experience or relevant work experience in analytics, finance, or consulting roles

    •Experience using tools such as SQL to assess datasets and recommend solutions

    Essential Skills

    •Experience acting as a peer-coach/mentor of digital analytics and marketing analytics teams

    •Campaign design and measurement skillset

    •Experience working with digital marketing metrics and KPIs, and analytics methodologies including A / B testing, pixel tracking, email marketing, multi-touch attribution, and conversion optimization

    •Able to build development of a measurement framework for Media performance analytics, including the development of Media Mix Models

    •Experience utilizing all digital marketing tools available (Firebase, Google Analytics, Data Studio, etc.) to report on organic channel performance and campaign-level performance

    •In-depth knowledge in at least one of these tools: SQL, Python, R

    •Ability to establish strong partnerships within different levels in the organization while adjusting communication as necessary to the specified audience

    •Data analysis, interpretation, and presentation of credible, business-focused recommendations

    •Ability to take initiative, manage deadlines and handle multiple priorities simultaneously with minimal supervision

    •Ability to work with engineering teams and define tracking requirements

    •Strong visualization skills through the use of tools such as Looker, Tableau, etc.

    •Excellent problem-solving skills

    •Experience using BiqQuery, Google Cloud Platform, Looker a plus

    Anticipated Base Pay: $140K-180K + participation in our annual bonus plan.

    Benefits:
    • Remote Flexibility
    • Generous PTO
    • 13 Paid Holidays
    • 22 Weeks of Maternity Leave
    • 4 Weeks of Family Bonding
    • Medical / Dental / Vision Insurance
    • 401K with Employer Match
    Disclaimer:

    The salary/pay rate listed is a good faith determination that may be offered to a successful applicant for this position at the time of this job advertisement based on company hiring process and budget for this role and may be modified in the future. Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.

    #HTFUS

    #LI-ME1

    #LI-REMOTE
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