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    Marketing Director - Irving, United States - Peoplr

    Peoplr
    Peoplr Irving, United States

    Found in: Zoho Direct Apply - 1 week ago

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    Description

    Marketing Director

    Are you a standout marketing professional who is skilled in B2B strategy and enjoys finding fresh, clever ways to communicate complex subject matter? Would you love the opportunity to lead a team in developing integrated marketing campaigns and coordinate all the moving pieces? This innovative, collaborative financial services company is on a mission to improve the way people retire. They are seeking a Marketing Director to lead their rapidly growing marketing team. In this role, you will manage digital marketing (email, SEO, SEM, paid ads, website, etc.), develop & analyze campaigns, and manage the strategy & growth for the marketing department. This is a full-time, permanent position. The chosen candidate will work a hybrid schedule out of the Chicago, Jacksonville, or Dallas office.



    Requirements

    Must Haves

    • 7+ years spent developing digital campaigns and analyzing their effectiveness with at least 3 of those years spent working with marketing strategy
    • Creative and metrics-driven approach to marketing with experience creating demand generation and lead nurture campaigns, including content strategy, lead scoring algorithms, and distribution strategy (email, paid, remarketing, search engine optimization / SEO, etc.)
    • Proven background leading a marketing team and collaborating to drive results
    • Strong proficiency in B2B marketing content creation with the ability to absorb targeted subject matter expertise and translate key points of interest into compelling messages
    • Demonstrated experience with email marketing campaigns, marketing automation builds, customer relationship management (CRM) systems, and Google Analytics
    • Adaptable and flexible with the ability to confidently manage their own priorities and shift creative direction as needed based on business needs
    • Excellent written and verbal communication skills
    • Bachelor's degree

    Nice-to-Haves

    • Background in the B2B finance, insurance, human resources, or retirement planning field strongly preferred
    • Experience utilizing HubSpot for CRM, emails, and/or marketing automation
    • Bachelor's degree in Business Administration, Marketing, Advertising, or Communications
    • Certifications in HubSpot Academy and/or Google Ads, Analytics, etc.


    Benefits

    Why Work for This Company?

    • Competitive salary and comprehensive benefits package (medical, dental, vision, life & disability, retirement options including a cash balance plan & 401(k), PTO, and paid holidays)
    • Ample opportunities for growth and professional development
    • Entrepreneurial, innovative culture; ability to see your ideas be applied & implemented quickly
    • Opportunity to fully lead the inception and implementation of two new brand-new marketing initiatives in a culture that welcomes fresh ideas

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