Director of Marketing - Dallas, United States - MangoRx

Description

Job Description Job DescriptionMangoRx

• Job Description
• Director of MarketingMangoRx

  is a new mens health and wellness company dedicated to developing, marketing, and selling a variety of mens wellness products and services via a telemedicine platform that connects consumers to licensed healthcare professionals.

We are seeking an experienced and creative Director of Marketing to join the MangoRx team.

MangoRxs Director of Marketing will be responsible for driving brand awareness, market share growth, and overall commercial success of the MangoRx brand.

You will play a pivotal role in shaping and executing the marketing strategy for our diverse portfolio of pharmaceutical products.

This role requires a creative thinker with a proven track record who executes methodically keeping both brand and revenue top of mind.

Youll know youre the right person for this job if:
Youve developed and implemented comprehensive marketing strategies aligned with overall business objectives.
Youve conducted comprehensive market analysis, competitor assessments, and customer insights to identify key growth opportunities for specific business sectors.
Youve led the development and execution of brand positioning, messaging, and differentiation strategies.
Youve overseen the creation of marketing collateral, ensuring consistency and adherence to brand guidelines.

Youve coordinated, recruited, and/or facilitated a consumer focus group and/or survey sequence, extracting valuable feedback to build detailed buyer personas that inform product development and marketing strategies.

Youve managed affiliate partnerships and spokesperson/influencer relationships by identifying suitable partners, negotiating contracts, and coordinating campaigns to leverage their reach effectively.

Youve developed and executed go-to-market plans, including market segmentation and target customer identification.

Youve devised innovative social media strategies, leveraging data analytics and audience insights, to foster community engagement and drive exponential growth on social media platforms.

Youve collaborated closely with creative agencies, influencers, digital operations, sales, medical professionals, and regulatory compliance teams to ensure cohesive and integrated marketing efforts.

Youve launched new products and provided strategic input to support product development in collaboration with R&D, regulatory compliance, and sales teams.

Youve developed and managed the marketing budget, ensuring efficient allocation of resources for maximum impact.
Youve monitored and reported on the effectiveness of marketing campaigns, and pivoted strategies as needed.
Youve effectively forecasted and managed a marketing department budget.
You are willing to roll up your sleeves to get the work done.
Day-to-day tasks include:Develop and implement comprehensive marketing strategies aligned with business objectives.
Oversee and own the creation of all marketing collateral to ensure consistency and adherence to brand guidelines.
Collaborate closely with e-commerce, sales, medical affairs, and regulatory teams for cohesive and integrated marketing efforts.

Summarize and provide daily/weekly/monthly reports on the status of brand/marketing initiatives as they relate to our overall company growth goals.

Requirements:

Bachelors degree in marketing, business administration, communications, or related field5+ years of experience in marketing, brand management, or advertising for a direct-to-customer business with at least 3 years of leadership experience2+ years of involvement in copywriting and brand awarenessExtensive knowledge of digital marketing platforms and tools with a proven track record of scaling an e-commerce businessProven ability to handle multiple projects and meet deadlinesHealthcare & pharmaceutical marketing experience is a bonusCompany Description Mangoceuticals, Inc.

is a new mens health and wellness company dedicated to developing, marketing, and selling a variety of mens wellness products and services via a telemedicine platform that connects consumers to licensed healthcare professionals.

Company Description Mangoceuticals, Inc.

is a new mens health and wellness company dedicated to developing, marketing, and selling a variety of mens wellness products and services via a telemedicine platform that connects consumers to licensed healthcare professionals.

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