- Marketing Planning: Lead the development of marketing strategies and plans spanning paid and owned channels to attract, acquire and engage sellers and buyers to the new MakerPlace by Michaels platform. Partner with CRM, Media, Creative, PR, and Targeted Marketing to develop plans and execute them with excellence.
- Brand Development: Develop and establish the MakerPlace brand identity, balancing brand integrity with a need to scale this new business. Leverage a keen understanding of the business, customer, competitive landscape, product roadmaps, and relevant technological or program requirements to create a compelling brand value proposition.
- Storytelling: Craft compelling brand stories spanning internal and external audiences to build awareness and salience across audiences effectively.
- Customer Advocate: Act as the voice of the customer to influence the development of a compelling customer experience across touchpoints. Leverage insights from primary and secondary research and a variety of data sources to uncover opportunities and address seller and buyer pain points effectively.
- Brand Briefing: Lead team to develop compelling brand briefs and implement high-impact brand marketing programs. Architect and build advocacy for the brand strategy and marketing briefs with key stakeholders.
- Cross-brand collaboration: While MakerPlace by Michaels is a new brand, you will benefit from the size and scale of the broader Michaels ecosystem. Partner with the Michaels brand marketing and channel teams team to identify opportunities for collaboration and synergy across the brands and marketing plans.
- Marketing Activation: Partner closely with various business, media, creative, and channel teams to create, execute and optimize the annual MakerPlace marketing plan.
- Innovation champion: Act as a brand and customer advocate, creating ongoing innovation and optimization to drive seller and buyer engagement and grow this new business effectively. Monitor and share insights such as competitive analyses, customer insights, and campaign recaps, driving insights into ongoing activations.
- Measurement Frameworks: Lead the creation of the MakerPlace marketing measurement framework in partnership with Data Science; analyze key drivers of marketing performance and leverage insights to inform ongoing optimization.
- Agency & Budget Stewardship: Act as a key point of contact for external agency partners, including leading agency, production, and media budget prioritization and stewardship. Own and manage the accuracy of the MakerPlace marketing budget through forecasting, accruals, and reconciliations.
- Bachelor's degree
- Advertising, Marketing or Business Related Degree
- MS Office skills, including PowerPoint, Word, & Excel
- 10+ years of progressively responsible experience in growing brands at an e-commerce or omnichannel retailer, DTC brand, CPG company, or agency
- Brand marketing leadership experience
- E-commerce marketing leadership experience
- Proven ability to deliver results in ambiguous/start-up environments
- Strategic planning experience
- Ability to analyze data and make insight-based decisions
- Strong collaboration skills with excellent written & oral communication skills, with the ability to adjust content & style for a diverse group
- Effective team leadership and development skills
- Ability to work under pressure & meet deadlines in a very fast-paced environment
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Seller Experience Specialist
2 weeks ago
Michaels Stores Irving, United StatesSupport Center - Irving · As a Seller Experience Specialist, MakerPlace, you will manage the development and execution of strategic initiatives to: (1) attract, engage, and retain Sellers, and (2) enhance Seller satisfaction for repeat engagement and loyalty. During a typical da ...
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Seller Experience Specialist- Remote
2 weeks ago
Michael's Inc Irving, United StatesSupport Center - IrvingAs a Seller Experience Specialist, MakerPlace, you will manage the development and execution of strategic initiatives to: (1) attract, engage, and retain Sellers, and (2) enhance Seller satisfaction for repeat engagement and loyalty. During a typical day, y ...
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Seller Experience Specialist- Remote
2 weeks ago
Michael's Inc Irving, United StatesSupport Center - IrvingAs a Seller Experience Specialist, MakerPlace, you will manage the development and execution of strategic initiatives to: (1) attract, engage, and retain Sellers, and (2) enhance Seller satisfaction for repeat engagement and loyalty. During a typical day, y ...
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Buyer Content Associate, Campaigns
1 week ago
Michaels Stores Irving, United StatesSupport Center - Irving · As a Content Associate, Campaigns & Trend for MakerPlace, this role will partner to scale MakerPlace from its nascency to a fully operating and optimized business unit. Because MakerPlace is still a startup, this role will be dynamic and evolve as the b ...
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Product Manager
1 week ago
Michaels Stores Irving, United StatesSupport Center - Irving · The Product Manager - Mobile Experience is responsible for defining the MakerPlace mobile experience vision and strategy aligned with business goals, identifying and prioritizing opportunities, conducting market analysis inclusive of competitor research ...
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Site Merchandising Manager
2 weeks ago
Michaels Stores Irving, United StatesSupport Center - Irving · As the Site Merchandising Manager for MakerPlace, this role will partner to scale MakerPlace from its nascency to a fully operating and optimized business unit. Because MakerPlace is still a startup, this role will be dynamic and evolve as the business ...
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Manager - Media Planning, MakerPlace
6 days ago
Michaels Stores Irving, United StatesSupport Center - Irving · The Manager - Media Planning, MakerPlace, will play a major role in driving Michaels media planning and developing paid media campaigns for our key growth initiative, MakerPlace. This team member will work internally with our MakerPlace team to understa ...
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Michaels Irving, United States Full timeSupport Center - IrvingAs a Merchandising Optimization Specialist, MakerPlace, this role will partner to scale MakerPlace from its nascency to a fully operating and optimized business unit. Because MakerPlace is still a startup, this role will be dynamic and evolve as the busines ...
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Group Product Manager
2 weeks ago
Michaels Stores Irving, United StatesSupport Center - Irving · The be Group Product Manager - Seller Tools & Experience is responsible for defining and owning the seller experience, establishing the seller product strategy and roadmap, and working cross-functionally to deliver the right products for all stakeholder ...
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Director - eCommerce GM - Hybrid
2 weeks ago
Michaels Stores Irving, United StatesSupport Center - Irving · The Director - eCommerce GM will drive the eCommerce merchandising strategy and own the eCommerce P&L across the US and Canada. You will lead a team of eCommerce merchandisers, managing a best-in-class assortment, driving sales and profitability, and op ...
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Supervisor - Targeted Marketing
2 weeks ago
Michael's Inc Irving, United StatesSupport Center - IrvingThe Supervisor - Targeted Marketing is responsible for supervising and executing Michaels' email marketing. High-level responsibilities include the day-to-day supervision of the email life cycle while collaborating with multiple business owners. · Major Ac ...
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Supervisor - Targeted Marketing
2 weeks ago
Michaels Stores Irving, United StatesSupport Center - Irving · The Supervisor - Targeted Marketing is responsible for supervising and executing Michaels' email marketing. High-level responsibilities include the day-to-day supervision of the email life cycle while collaborating with multiple business owners. · Majo ...
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Sales and Merchandise Programs Specialist
2 weeks ago
Michaels Stores Irving, United StatesSupport Center - Irving · The Sales and Merchandise Programs Specialist will be responsible for first and third-party gift cards at Michaels stores and helium balloon program management. This role will be responsible for all aspects of the gift card business, from weekly vendor ...
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Category Management Planner
2 weeks ago
Michael's Inc Irving, United StatesSupport Center - IrvingCategory Management Planner is key business partner with Category Manager and Category Director (CM/CD)(s) to ensure achievement of department goals in terms of sales, gross margin and inventory. Major ActivitiesAnalysisProvide CD/CM with analysis and recom ...
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Sales and Merchandise Programs Specialist
2 weeks ago
Michaels Stores Irving, United StatesSupport Center - Irving · The Sales and Merchandise Programs Specialist will be responsible for first and third-party gift cards at Michaels stores and helium balloon program management. This role will be responsible for all aspects of the gift card business, from weekly vendor ...
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Manager - Brand Marketing (Hybrid)
2 weeks ago
Michaels Stores Irving, United StatesSupport Center - Irving · The Manager - Brand Marketing is responsible for the development, execution, and optimization of Michaels' marketing plans, including leading a multi-disciplinary team to create, execute and continuously optimize programs at the brand, sub-brand, and se ...
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Associate Buyer
2 weeks ago
Michaels Stores Irving, United StatesSupport Center - Irving · The Associate Buyer works with the Buyer in planning, purchasing, and communicating long-term and seasonal merchandising strategies, ensuring the availability of products that meet customer demands while maximizing profitability. This is done through th ...
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Space Planning Analyst
2 weeks ago
Michaels Stores Irving, United StatesSupport Center - Irving · The Space Planning Analyst applies advanced analysis to specific planogram/modular and market performance that will drive actionable recommendations for future planning and decision making. Through the understanding of business and select store performa ...
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Assistant Buyer
2 weeks ago
Michaels Stores Irving, United StatesSupport Center - Irving · The Assistant Buyer supports the Buyer with merchandise selection, pricing, purchasing, and business analysis, ensuring the availability of products that meet customer demands while maximizing sales and profitability. The Assistant Buyer is responsible ...
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Operations Specialist
2 weeks ago
Michaels Stores Irving, United StatesSupport Center - IrvingThe Operations Specialist - Multi-Media Communications is responsible for the creation and delivery of multimedia content and communications for Michaels Stores, Inc. field organization. This position will focus primarily on video development, filming, and ...
Director - Marketing, Makerplace - Irving, United States - Michaels Stores
Description
Support Center - Irving
The Director - Marketing, MakerPlace, is the end-to-end brand and marketing leader for MakerPlace by Michaels, a new online marketplace for authentically handmade goods. The Marketing Director will set the course for this new brand and create growth plans to deliver long-term value for customers and for the company. They will be the key driver of the brand strategy and annual marketing plan, including ensuring high-quality execution across touchpoints and continuous optimization of plans and assets to achieve business and customer KPIs. This individual will ensure brand integrity, positioning, execution, and effectiveness across owned and paid channels, promotional time periods, and buyer and seller plans. They will partner closely with the multi-functional business team, other marketing teams, and Tech to create, deliver, and optimize an effective marketing plan to grow this new business from launch to scale.
Major Activities
Minimum Knowledge/Skills/Abilities
Minimum Education
Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.
To review a comprehensive list of benefits, please visit Michaels Benefits )
CO, CT, WA and RI only - To review pay ranges for the position you are applying for, please visit Michaels Pay Ranges - CO, CT, WA and RI. )
For 50 years, Michaels has been the best place for all things creative. We strive to inspire our customers, cultivate confident leaders, and serve our communities by fostering an inclusive environment for everyone to learn, shop, and create. At Michaels, everyone has a seat at our craft table and every Team Member is encouraged to hone their craft with opportunities for personal and professional growth. From our Stores and Distribution Centers to Artistree and our Support Center, our best-in-class team is committed to delivering on our purpose to fuel the joy of creativity. As the leading creative destination in North America, we operate over 1,290 stores in 49 states and Canada and online at and The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise, and MakerPlace by Michaels, a dedicated handmade goods marketplace.
Michaels is an Equal Opportunity Employer. We are here for all Team Members and all Makers to create, innovate and be better together.
Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at MICHAEL).
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Director - Marketing, Makerplace professionals in Irving
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Mike Lassman
Marketing, Sales, Mgmt, BD, Strategy, Optimization