Jobs
>
Irving

    Manager - Brand Marketing (Hybrid) - Irving, United States - Michaels Stores

    Michaels Stores
    Michaels Stores Irving, United States

    1 day ago

    Default job background
    Description

    Support Center - Irving

    The Manager - Brand Marketing is responsible for the development, execution, and optimization of Michaels' marketing plans, including leading a multi-disciplinary team to create, execute and continuously optimize programs at the brand, sub-brand, and service level. They will leverage data, insights, and business understanding to brief and execute compelling campaigns that deliver against performance measures, including revenue, traffic, and brand equity growth. This Team Member will report to the Director, Brand Marketing and work closely with partners in Merchandising, Pricing, eCommerce, Analytics & Insights, CRM, Media, and Store Operation to ensure timely program success.

    The optimal candidate will have a demonstrated ability to distill insights from consumer and market data and combine that with clear business understanding and brand strategy to create clear marketing strategies. They will then lead a multi-functional team, including internal and external channel owners and creative partners, to execute those strategies effectively. This candidate will have robust experience briefing, managing, and evaluating omni-channel marketing campaigns, excellent project management and problem-solving skills, and an inclusive, positive leadership style. They will also have a proven ability to lead brand-building campaigns that span digital channels, including OLV, paid social, display, email, and site/app.

    Team Members who succeed in this role are:

    •Strategic and critical thinkers who are able to integrate data points from a wide variety of sources to distill insights and then leverage this learning to develop marketing strategies and campaigns that build brand equity and deliver sales and traffic results.

    •Leaders who can articulate a clear and compelling vision and inspire, influence, support, and enable others to help them bring it to life.

    •Great with personal time management; comfortable juggling multiple projects and timelines at once and able to prioritize work to ensure deadlines are met.

    •Good collaborators and communicators with strong written, oral, and visual presentation skills.

    •"Big picture" thinkers with the ability to manage tactical, detailed work.

    •Team players who are equally comfortable working in groups or independently.

    Major Activities

    • Create and execute key components of the annual marketing plan, taking end-to-end ownership for the success of your initiatives.
    • Develop strong, collaborative relationships with key business partners to build a deep understanding of the Michaels business, products, promotions, sales cadence, and consumer targets for the parent brand, assigned sub-brands, programs, or consumer cohorts.
    • Use data-driven insights and market trends to inform and influence brand and program development, positioning, and go-to-market strategies in stores and online.
    • Establish differentiated marketing positioning and create comprehensive marketing channel communication plans with clear KPIs to measure campaign and tactic success. Leverage insights and data to continuously optimize strategies and plans in service of achieving KPIs.
    • Write and deliver clear, concise strategic creative and messaging briefs supporting business needs.
    • Oversee ongoing campaign and tactic development. Responsibilities will include but are not limited to maintaining brand standards; proofing materials with actionable, clear feedback; maintaining an understanding of creative best practices across media to guide the development of successful creative, particularly with a mobile-first mindset in social platforms.
    • Act as a marketing "champion" for the parent brand and assigned sub-brands, programs, and consumer cohorts. Ensure that creative team members/agencies, marketing channel owners, and other functional partners are consistently well-informed about messaging strategies, consumer insights and behaviors, and campaign performance wins/losses to drive continuous campaign innovation.
    • Work with Consumer Insights and Data Analytics to develop tests and performance tracking and analyze data to identify actionable trends and opportunities to inform measurable test and learn plans, iterative creative campaign work, and future campaign and messaging strategies.
    • Work with channel partners, agencies, and others to develop weekly, monthly, quarterly, and annual reporting as needed for assigned programs, sub-brands, and/or consumer cohorts.
    • Create comprehensive recaps and forums to share learnings and actionable directions with key partners on a monthly or quarterly basis as needed.
    • Oversee one or more direct reports, guiding and monitoring team member workload.
    • Meet individually with team members for weekly touch base to check in on work progress and assist in prioritization of assignments.
    • Stay attuned to team member needs and proactively address areas of success or concern by offering real-time coaching to encourage strong team member performance and assist in their ongoing development.
    • Support Director, Brand Marketing with maintaining strong agency of record relationship, fully owning the briefing and creative content development for assigned campaigns/sub-brands/programs. Assist with informational and product needs for developing creative campaigns, TV or digital/social content shoots, or other.
    • Assist with the creation of cross-category marketing plans and presentations.
    • Collaborate with other team leaders to develop team learning agendas and create opportunities for team member recognition and fun.
    Other duties as assigned

    Minimum Knowledge/Skills/Abilities

    Minimum Education
    • Bachelor's Degree
    • Advertising, Marketing or Business Related
    Minimum Special Certifications or Technical Skills
    • Solid MS Office skills including PowerPoint, word & Excel
    Minimum Type of Experience the Job Requires
    • 7+ years of marketing experience, preferably in retail, CPG, or QSR
    Preferred Education
    • MBA in Marketing or related field
    Preferred Type of Experience the Job Requires
    • 10+ years of experience; retail program management a plus
    #LI-LS1

    Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.

    To review a comprehensive list of benefits, please visit Michaels Benefits )

    CO, CT, WA and RI only - To review pay ranges for the position you are applying for, please visit Michaels Pay Ranges - CO, CT, WA and RI. )

    For 50 years, Michaels has been the best place for all things creative. We strive to inspire our customers, cultivate confident leaders, and serve our communities by fostering an inclusive environment for everyone to learn, shop, and create. At Michaels, everyone has a seat at our craft table and every Team Member is encouraged to hone their craft with opportunities for personal and professional growth. From our Stores and Distribution Centers to Artistree and our Support Center, our best-in-class team is committed to delivering on our purpose to fuel the joy of creativity. As the leading creative destination in North America, we operate over 1,290 stores in 49 states and Canada and online at and The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise, and MakerPlace by Michaels, a dedicated handmade goods marketplace.

    Michaels is an Equal Opportunity Employer. We are here for all Team Members and all Makers to create, innovate and be better together.

    Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at MICHAEL).

    EEOC Know Your Rights Poster in English

    EEOC Know Your Rights Poster in Spanish

    EEOC Poster Optimized for Screen Readers

    Federal FMLA Poster

    Federal EPPAC Poster
  • Michaels

    Manager - Brand Marketing (Hybrid)

    2 weeks ago

    Michaels Irving, United States Temps plein

    Support Center - IrvingThe Manager - Brand Marketing is responsible for the development, execution, and optimization of Michaels' marketing plans, including leading a multi-disciplinary team to create, execute and continuously optimize programs at the brand, sub-brand, and servic ...

  • Neighborly

    Sr. Brand Marketing Manager

    1 day ago

    Neighborly Irving, United States

    Are you looking for a place where you can bring your passion for developing and implementing the national marketing strategy and national marketing plans for assigned service brands within the Neighborly portfolio, produce breakthrough creative, craft branded consumer experiences ...

  • BRIX Holdings

    Marketing Brand Manager

    4 weeks ago

    BRIX Holdings Dallas, United States

    This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. The Brand Manager drives busine ...

  • Michael's Inc

    Manager - Brand Marketing (Hybrid)

    1 week ago

    Michael's Inc Irving, United States

    Support Center - IrvingThe Manager - Brand Marketing is responsible for the development, execution, and optimization of Michaels' marketing plans, including leading a multi-disciplinary team to create, execute and continuously optimize programs at the brand, sub-brand, and servic ...

  • Freeman

    Director Brand Marketing

    19 hours ago

    Freeman Dallas, United States

    About Us · Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry's largest network of experts, Freeman's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full- ...

  • Z Gallerie

    Brand Marketing Manager

    1 day ago

    Z Gallerie Fort Worth, United States

    1. Build the brand system according to the company's brand strategy, and develop and execute strategic brand plans aligned with the company's growth objectives. · 2. Develop daily marketing calendars and major holiday promotion strategies based on brand promotion goals, product ...

  • Freeman+Leonard

    Brand Marketing Coordinator

    1 week ago

    Freeman+Leonard Plano, United States

    Freeman+Leonard is seeking a Brand Marketing Coordinator to drive brand awareness, customer engagement, and sales growth. This position requires occasional travel for new store openings and offers an exciting opportunity for someone passionate about the hospitality industry. Fran ...

  • Z Gallerie

    Brand Marketing Manager

    1 week ago

    Z Gallerie Fort Worth, United States

    Build the brand system according to the company's brand strategy, and develop and execute strategic brand plans aligned with the company's growth objectives. · Develop daily marketing calendars and major holiday promotion strategies based on brand promotion goals, product positi ...

  • HAI Connections

    Brand Marketing Associate

    1 week ago

    HAI Connections Fort Worth, United States

    Job Description · Job DescriptionWe are searching for a motivated Brand Marketing Associate to join our sales and promotional marketing department. The Brand Marketing Associate will help exceed company and client goals by assisting the Marketing Manager with developing unique ca ...

  • Children's Health

    Marketing Specialist Brand

    2 weeks ago

    Children's Health Dallas, United States

    Job Title & Specialty Area: · Marketing Specialist - Brand · Department: · Marketing and Communication Operations · Location: · Dallas, TX · Shift: · Monday - Friday · Job Type: · Remote · Why Children's Health? · At Children's Health, our mission is to Make Life Better for ...

  • Freeman & Co.

    Director Brand Marketing

    1 week ago

    Freeman & Co. Dallas, United States

    Director Brand Marketing · in · Dallas , · Texas · About Us · Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry's largest network of experts, Freeman's insights shape exhibitions, exhibits, and even ...

  • SPOTIO

    Product and Brand Marketing Strategist

    1 week ago

    SPOTIO Addison, United States Permanent

    About Us · SPOTIO is a privately held SaaS company based in Dallas, Texas and leading field sales engagement platform. Thousands of sales professionals worldwide rely on SPOTIO to help them increase activity, grow their pipeline, and crush sales goals. We are ranked #1 on G2 rev ...

  • Resort Vacations Inc

    Brand Ambassador Field Marketing

    19 hours ago

    Resort Vacations Inc Plano, United States

    Job Description · Job Description · We are seeking a dynamic Event Field Marketing Representative to join our team The ideal candidate will be responsible for promoting our products and services at many different exciting local events during the hours that best fit your lifestyle ...

  • Goldman Sachs

    Legal, Global Marketing and Brand, Associate, Dallas

    1 day ago

    Goldman Sachs Dallas, United States

    MORE ABOUT THIS JOB: · Professionals within Legal and Compliance provide a wide range of services to our business units. They might help to structure a complex and sensitive cross-border transaction; advise on a new product introduction; develop a training program or defuse an i ...

  • LHH

    Senior Brand Marketing Manager

    4 weeks ago

    LHH Dallas, United States

    LHH is actively seeking individuals with 8+ years of relevant marketing experience to join our client's team in on-site in Dallas, TX As the Senior Brand Marketing Manager responsibilities include developing brand strategy, conducting market analysis, planning and executing marke ...

  • Jobot

    Director, International Brand Marketing

    3 weeks ago

    Jobot Dallas, TX, United States

    New CMO opportunity with growing national healthcare company in Dallas, Texas that backed by a big name in the equity space. · This Jobot Job is hosted by: Chad Rockwell · Based in Dallas, TX we are a fast-growing company that is revolutionizing healthcare industry We are a ful ...

  • Z Gallerie

    Brand Marketing Manager

    1 week ago

    Z Gallerie Fort Worth, United States

    1. Build the brand system according to the company's brand strategy, and develop and execute strategic brand plans aligned with the company's growth objectives. · 2. Develop daily marketing calendars and major holiday promotion strategies based on brand promotion goals, product p ...

  • American Heart Association

    Associate Brand Marketing Manager

    2 weeks ago

    American Heart Association Dallas, United States

    Overview: · As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Assoc ...

  • American Heart Association

    Associate Brand Marketing Manager

    1 week ago

    American Heart Association Dallas, United States

    Overview · As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Associ ...

  • Olympus Property

    Brand Marketing Manager

    1 week ago

    Olympus Property Fort Worth, United States

    Olympus Property is a full-service multifamily investment and property management organization, operating luxury multifamily communities across the nation. · With the success and steady growth of our organization, we are excited to introduce a BRAND MARKETING MANAGER positionund ...