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    Sr. Brand Marketing Manager - Irving, United States - Neighborly

    Neighborly
    Neighborly Irving, United States

    2 weeks ago

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    Description


    Are you looking for a place where you can bring your passion for developing and implementing the national marketing strategy and national marketing plans for assigned service brands within the Neighborly portfolio, produce breakthrough creative, craft branded consumer experiences, accelerate brand innovation, and deliver against national brand and marketing goals.


    Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses.

    Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services.

    Bring your ambition to the table as we unlock new doors together, taking your career to the next level.

    Bring Your Experience And Be Empowered To Innovate.

    As a Sr.

    Brand Marketing Manager on the National Marketing team, a typical day for you will include:


    Support the development and implementation of comprehensive brand specific national marketing strategies, tactics and programs that align with the overarching Neighborly strategy.

    Execute and continuously improve the Brand Management System, working with the marketing leadership team to optimize marketing effectiveness.

    This system includes go to market planning process, communication protocols, results tracking, competitive monitoring, Advisory Council rules of engagement, and more.

    Develop and executes amazing, national branded consumer experiences through marketing programs.

    Evaluate marketing investment and programs based on business objectives and target consumers via channels to ensure best allocation of resources; continuously improve effectiveness and ROI of programs.

    Ensure that all brand marketing initiatives and tactical plans are aligned with national and local brand strategy, franchise owner objectives, and executed flawlessly, on time and within budget.

    Build and maintain key relationships with key agencies, partners, and cross functional teams to achieve goals.

    Bring Your Skills And Be Inspired To Achieve Success.


    Experience:
    Minimum of 5 years of professional Marketing experience

    Effectively leverage resources including marketing verticals (digital, PR, CRM, creative), cross functional partners (IT, legal, accounting) and external resources (agencies, vendors) to grow the brand and support our franchisees.

    Participate in franchise marketing advisory committee activities in collaboration with the Brand Presidents.
    Develop marketing content for brand conferences and other key meetings.
    Collaborate with cross-functional project team (including representatives from Marketing Leadership, Operations, Training, Digital, Creative, Communications and franchisees)
    Support the development of brand strategic perspectives – providing consumer insight and market research for development of tactics.
    Responsible for supporting strategic brand initiatives as developed annually in brand planning.

    Skills:
    Strong track record of delivering results in a high growth environment, with the ability to interpret, analyze and present metrics and trends
    Possess excellent diplomatic skills and relationship building qualities
    Outstanding communication skills (written and verbal) and ability to influence at all levels within the organization
    Ability to think critically and to interpret and apply processes across many different areas
    Ability to think critically and to interpret and recommend process improvements across marketing operations and franchise owner support
    Tech savvy and enthusiastic learner (keeping ahead of ever-changing marketing landscape)

    Education:
    Four-year college degree in Marketing or related field
    Schedule / in-office requirements: Hybrid in Irving, Texas or Remote


    Neighborly is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law.

    We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.

    Not the right opportunity for you?

    Share this job with a friend and follow us on LinkedIn for future opportunity updates.


    Brand:
    #J-18808-Ljbffr
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