Jobs
>
Irving

    Marketing Manager - Irving, United States - Informa Markets

    Informa Markets
    Informa Markets Irving, United States

    2 weeks ago

    Default job background
    Full time
    Description
    Job Description

    Informa Markets is seeking a digital savvy, highly motivated marketing manager for WasteExpo and Waste360, with experience in designing complex integrated campaigns to generate awareness, increase attendance and engagement from key audiences and support the sales team in generating revenue. This individual needs to be analytical and data oriented, with a history of testing and optimization, but with creative flair and exceptional attention to detail. The candidate should have experience in marketing automation technologies and be accustomed to delivering in a fast-paced dynamic environment.

    The day-to-day will vary from strategic planning to hands-on campaign delivery and reporting with the support of the team.

    Role Accountability and Duties:

    • Own the marketing strategy and campaign plans for WasteExpo and Waste360 in line with business goals and objectives.
    • Be responsible for the event/media timelines to ensure correct planning, pacing, executing and reporting of all marketing campaigns, both online and offline
    • Manage and develop value propositions for key customer groups through an in-depth year-round customer insights plan.
    • Write creative, impactful, conversion-optimized marketing copy for a variety of purposes, platforms, and customer groups; work with cross functional teams (digital, events) to optimize marketing copy for conversion.
    • Ensure all marketing collateral, email marketing, website content, and digital marketing are thoroughly proofed and adheres to brand guidelines and agreed Informa standards.
    • Develop the marketing budgets for the products with a view to track spend and continually optimize across marketing channels.
    • Identify target media, association, industry partners and social media influencers to determine how they fit within the integrated campaign.
    • Build and manage relationships with external show partners and vendors to ensure successful participation and activation
    • Work with various stakeholders (including but not limited to) the Group Marketing Manager, Event Director, Sales Director, Conference Director, and Market Leader to coordinate campaigns, source information, provide regular updates and support teams to jointly deliver the event.
    • Provide onsite support during shows and events.
    • Provide support to the wider Waste team on additional/other initiatives and projects as needed.
    Qualifications
    • 3+ years in a Marketing Manager role with demonstrable experience forming and executing a strategy that focuses on the marketing funnel with attention on CRO.
    • Strong understanding of digital marketing channels (web, PPC, social, SEO, email) to deliver an integrated, multi-channel marketing strategy.
    • Strong story telling skills to effectively communicate key benefits and value to the customer in a clear and concise manner.
    • High attention to detail with the ability to efficiently prioritize and execute deadline-driven projects to a high standard through strong project management skills.
    • Experience using marketing automation technology such as Oracle Eloqua
    • Experience managing social media through platforms such as Hootsuite, and experience with social media listening and sentiment analysis.
    • Experience with marketing analytics and reporting platforms (Google Analytics, Adobe)
    • Experience in budget management
    • Experience in team management and development
    • Proficiency with MS Office, including intermediate to advanced skills in PowerPoint, Word, Excel, Outlook and SharePoint.
    • Team player and highly collaborative, with excellent verbal and written communication skills.
    • Experience in B2B environments is preferred (events and media background preferred)
    • Willingness to travel
    • Excellent networking skills
    Additional Information

    Why work at Informa

    Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

    • Learning and development plan to assist with your career development
    • 15 days PTO plus 4 days for volunteering and a day off for your birthday
    • Competitive Benefits
    • Paid parental leave
    • Work with a high quality of specialist products and service
    • Bright and friendly staff who are all "expert's experts" and additional training and development for helping you achieve your career aspiration

    We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

    See how Informa handles your personal data when you apply for a job here.

  • Avior

    Entry-level Marketing Assistant Manager

    20 hours ago

    Avior Irving, United States

    **About Us**: · Avior is a forward-thinking and innovative company in the tax sector. We specialize in tax automation and are committed to driving growth through creative and effective marketing strategies. We are seeking a motivated and ambitious individual to join our marketing ...

  • BlueWave Ventures

    Market Manager Assistant

    2 weeks ago

    BlueWave Ventures La Prairie, United States

    Location: 84032 Altdorf | Contract type: Full-time, permanent | Job ID: 798603 · What you will be doing with us: · Do you want to take on responsibility as a leader and contribute to a culture of appreciation? Then support the market management in our REWE market with all tasks a ...

  • Informa Group Plc.

    Marketing Manager

    2 weeks ago

    Informa Group Plc. Irving, United States

    Company Description · There's no such thing as a typical Informa colleague...And that's how we like it. We're a diverse Group, with over 10,000 colleagues working in many different roles, in one of six Divisions and in over 30 countries. Each of us brings something different, a ...

  • Informa Markets

    Marketing Manager

    1 week ago

    Informa Markets Irving, United States

    There's no such thing as a typical Informa colleague...And that's how we like it. We're a diverse Group, with over 10,000 colleagues working in many different roles, in one of six Divisions and in over 30 countries. Each of us brings something different, a unique set of abilities ...

  • Thermal Edge

    Marketing Manager

    10 hours ago

    Thermal Edge Irving, United States

    Position Summary: · Manage the marketing of Thermal Edge products to customers and prospects. Develop and implement sales and marketing plans to achieve company revenue goals. · Essential Duties and Responsibilities: · Execute campaign segments and monitor the campaign to measur ...

  • PPAI - Promotional Products Association International

    Marketing Manager

    10 hours ago

    PPAI - Promotional Products Association International Irving, United States

    Marketing Manager · Are you ready to take your B2B marketing expertise to the next level? PPAI is looking for a talented Marketing Manager to spearhead strategic initiatives and elevate our association's brand presence. As the Marketing Manager, you'll be at the forefront of craf ...

  • Informa Markets

    Marketing Manager

    1 week ago

    Informa Markets Irving, United States

    There's no such thing as a typical Informa colleague...And that's how we like it. We're a diverse Group, with over 10,000 colleagues working in many different roles, in one of six Divisions and in over 30 countries. Each of us brings something different, a unique set of abilities ...

  • Informa Connect of Informa PLC

    Marketing Manager

    2 weeks ago

    Informa Connect of Informa PLC Irving, United States

    There's no such thing as a typical Informa colleague...And that's how we like it. We're a diverse Group, with over 10,000 colleagues working in many different roles, in one of six Divisions and in over 30 countries. Each of us brings something different, a unique set of abilities ...

  • Informa Markets

    Marketing Manager

    2 weeks ago

    Informa Markets Irving, United States

    There's no such thing as a typical Informa colleagueAnd that's how we like it. We're a diverse Group, with over 10,000 colleagues working in many different roles, in one of six Divisions and in over 30 countries. Each of us brings something different, a unique set of abilities, e ...

  • Promotional Products Association International

    Marketing Manager

    2 days ago

    Promotional Products Association International Irving, United States

    Job Description · Job Description · Marketing Manager · Are you ready to take your B2B marketing expertise to the next level? PPAI is looking for a talented Marketing Manager to spearhead strategic initiatives and elevate our association's brand presence. As the Marketing Manag ...

  • Thermal Edge Inc

    Marketing Manager

    2 weeks ago

    Thermal Edge Inc Irving, United States

    Position Summary: · Manage the marketing of Thermal Edge products to customers and prospects. Develop and implement sales and marketing plans to achieve company revenue goals. · Essential Duties and Responsibilities: · Execute campaign segments and monitor the campaign to measure ...

  • Informa Group Plc.

    Marketing Manager

    1 week ago

    Informa Group Plc. Irving, United States

    Company Description · There's no such thing as a typical Informa colleague...And that's how we like it. We're a diverse Group, with over 10,000 colleagues working in many different roles, in one of six Divisions and in over 30 countries. Each of us brings something different, a ...

  • THEATRO

    Product Marketing Manager

    20 hours ago

    THEATRO Dallas, United States

    **About Theatro**: · We're doing things no one has ever done. From developing game-changing technology and solutions to helping the world's top brands connect like never before, every day brings new challenges and opportunities to innovate. We offer the chance to make your mark o ...

  • Planet Home Lending

    Marketing Manager

    10 hours ago

    Planet Home Lending Irving, United States

    Job Summary · The · Marketing Manager · is responsible for implementing strategic marketing plans and initiatives for that Planet family of companies' B2B, servicing and corporate brands. This includes copy and design development, managing cross-channel and channel-specific mar ...

  • Planet Home Lending

    Marketing Manager

    2 weeks ago

    Planet Home Lending Irving, United States

    Job Details · Job Location · Irving TX - Irving, TX · Description · Job Summary · The Marketing Manager is responsible for implementing strategic marketing plans and initiatives for that Planet family of companies' B2B, servicing and corporate brands. This includes copy and de ...

  • Jubilee Park & Community Center

    Communications & Marketing Manager

    20 hours ago

    Jubilee Park & Community Center Dallas, United States

    **Job Purpose** · The Communications & Marketing Manager reports to the Chief Advancement Officer (CAO) and is charged with promoting the mission and programs of Jubilee Park & Community Center through a variety of communication and marketing channels. · **Overview** · The missio ...

  • Thermal Edge

    Marketing Manager

    2 weeks ago

    Thermal Edge Irving, United States

    Position Summary: · Manage the marketing of Thermal Edge products to customers and prospects. Develop and implement sales and marketing plans to achieve company revenue goals. · Essential Duties and Responsibilities: · Execute campaign segments and monitor the campaign to meas ...

  • Apex Solutions

    Marketing Manager

    2 weeks ago

    Apex Solutions Edgecliff Village, United States

    About the Company · We are a globally leading manufacturer of high-quality wood-based materials. Since our business began in 1897 with a single sawmill, Kronospan has developed a unique supply chain with over 35 production sites and 21 distribution centers in 28 countries, and mo ...

  • Informa Markets

    Marketing Manager

    2 weeks ago

    Informa Markets Irving, United States

    Job Description · Job DescriptionCompany Description · There's no such thing as a typical Informa colleague...And that's how we like it. We're a diverse Group, with over 10,000 colleagues working in many different roles, in one of six Divisions and in over 30 countries. Each of u ...

  • Nexus Innovations

    Marketing Management

    4 weeks ago

    Nexus Innovations Trophy Club, TX, United States Freelance

    We are a long-standing family business that has been involved in the development, production, and distribution of doors for over 90 years. With six production sites in Germany and Austria, we manufacture high-quality doors for the specialist, building materials, and construction ...