Marketing Manager - Irving, United States - Informa Markets

Description

Job Description

There's no such thing as a typical Informa colleague...And that's how we like it. We're a diverse Group, with over 10,000 colleagues working in many different roles, in one of six Divisions and in over 30 countries. Each of us brings something different, a unique set of abilities, experience and knowledge. It's what makes us who we are.

All our businesses and offices share a culture based on respect and inclusiveness, and a working environment that is enjoyable, stimulating, rewarding and supportive for colleagues. One that enables everyone to fully participate in the life of the Group and its ongoing, sustainable growth.

As a division of Informa, a FTSE 100 company, Informa Markets provides customers and partners around the globe with opportunities to engage, experience and do business through live, virtual and hybrid events, specialist digital content and actionable data solutions.

People are at the heart of Informa Markets. Our business thrives on the passion and entrepreneurship of our 4,000+ colleagues, who deliver over 500 international events and brands in more than 40 countries across the globe.

Using our industry insight, comprehensive portfolio of markets, content and digital resources, we are passionate about creating platforms for our customers to connect and shape environments that enable businesses to flourish.

Informa Markets is seeking a digital savvy, highly motivated marketing manager for WasteExpo and Waste360, with experience in designing complex integrated campaigns to generate awareness, increase attendance and engagement from key audiences and support the sales team in generating revenue. This individual needs to be analytical and data oriented, with a history of testing and optimization, but with creative flair and exceptional attention to detail. The candidate should have experience in marketing automation technologies and be accustomed to delivering in a fast-paced dynamic environment.

The day-to-day will vary from strategic planning to hands-on campaign delivery and reporting with the support of the team.

Role Accountability and Duties:

• Own the marketing strategy and campaign plans for WasteExpo and Waste360 in line with business goals and objectives.
• Be responsible for the event/media timelines to ensure correct planning, pacing, executing and reporting of all marketing campaigns, both online and offline
• Manage and develop value propositions for key customer groups through an in-depth year-round customer insights plan.
• Write creative, impactful, conversion-optimized marketing copy for a variety of purposes, platforms, and customer groups; work with cross functional teams (digital, events) to optimize marketing copy for conversion.
• Ensure all marketing collateral, email marketing, website content, and digital marketing are thoroughly proofed and adheres to brand guidelines and agreed Informa standards.
• Develop the marketing budgets for the products with a view to track spend and continually optimize across marketing channels.
• Identify target media, association, industry partners and social media influencers to determine how they fit within the integrated campaign.
• Build and manage relationships with external show partners and vendors to ensure successful participation and activation
• Work with various stakeholders (including but not limited to) the Group Marketing Manager, Event Director, Sales Director, Conference Director, and Market Leader to coordinate campaigns, source information, provide regular updates and support teams to jointly deliver the event.
• Provide onsite support during shows and events.
• Provide support to the wider Waste team on additional/other initiatives and projects as needed.

• 3+ years in a Marketing Manager role with demonstrable experience forming and executing a strategy that focuses on the marketing funnel with attention on CRO.
• Strong understanding of digital marketing channels (web, PPC, social, SEO, email) to deliver an integrated, multi-channel marketing strategy.
• Strong story telling skills to effectively communicate key benefits and value to the customer in a clear and concise manner.
• High attention to detail with the ability to efficiently prioritize and execute deadline-driven projects to a high standard through strong project management skills.
• Experience using marketing automation technology such as Oracle Eloqua
• Experience managing social media through platforms such as Hootsuite, and experience with social media listening and sentiment analysis.
• Experience with marketing analytics and reporting platforms (Google Analytics, Adobe)
• Experience in budget management
• Experience in team management and development
• Proficiency with MS Office, including intermediate to advanced skills in PowerPoint, Word, Excel, Outlook and SharePoint.
• Team player and highly collaborative, with excellent verbal and written communication skills.
• Experience in B2B environments is preferred (events and media background preferred)
• Willingness to travel
• Excellent networking skills

Why work at Informa

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development
• 15 days PTO plus 4 days for volunteering and a day off for your birthday
• Competitive Benefits
• Paid parental leave
• Work with a high quality of specialist products and service
• Bright and friendly staff who are all "expert's experts" and additional training and development for helping you achieve your career aspiration

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

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