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    Brand Marketing Manager - Fort Worth, United States - Z Gallerie

    Z Gallerie
    Z Gallerie Fort Worth, United States

    3 weeks ago

    Default job background
    Retail
    Description

    1. Build the brand system according to the company's brand strategy, and develop and execute strategic brand plans aligned with the company's growth objectives.

    2. Develop daily marketing calendars and major holiday promotion strategies based on brand promotion goals, product positioning, and operational requirements.

    3. Develop and manage brand marketing advertising and channel budgets, monitor channel advertising effectiveness, and optimize accordingly.

    4. Based on profound insights into the market and consumers, accurately position brands and products to ensure consistent brand image communication.

    5. Regularly monitor brand performance and reputation, conduct brand value assessments, and adjust strategies promptly to ensure brand value enhancement and development.

    6. Responsible for team building, overall management, and organization motivation, leading the team to efficiently and effectively complete tasks.

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