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    Director of Marketing - Dallas, United States - Clearyst°

    Clearyst°
    Clearyst° Dallas, United States

    2 weeks ago

    Default job background
    Description
    Clearyst°, a leading sustainability technology platform, is seeking a talented and strategic Director of Marketing to join our team.

    As the Director of Marketing, you will be responsible for developing and executing Clearyst's marketing strategies to promote our SaaS based sustainability solutions to drive business growth.

    You will work closely with the leadership team to define and align all brand visions, enhance market presence, and generate leads.

    At Clearyst°, we are passionate about making a positive impact on the environment and society. Our employees are driven by our mission to accelerate sustainability initiatives and drive transformative change for businesses.

    What You'll Do

    Develop and execute comprehensive marketing strategies to increase brand awareness and drive lead generation
    Collaborate with cross-functional teams to develop and execute campaigns, product launches, and marketing initiatives
    Manage the company website, ensuring it effectively communicates the value proposition and drives conversions
    Serve as the business owner of revenue operations and marketing automation tools
    Conduct market research to identify customer needs, market trends, and the competitive landscape
    Lead and execute a multi-channel content strategy, production process, and editorial calendar for the entire enterprise
    Produce marketing collateral, including product case studies, sales presentations, and press releases
    Manage, measure, and analyze the success, trends, and insights of all digital marketing channels, including social, email, SEO, and sponsorships
    Stay up-to-date with industry trends and best practices to ensure Clearyst's marketing strategies remain innovative and effective

    Who You Are

    A thought leader in the SaaS or technology industry
    Passionate about sustainability and the environment
    A guru in digital marketing strategies, paid media and tools such as Google Ads, LinkedIn marketing campaigns, HubSpot, etc
    Passionate about market research and data analysis
    Respected by your peers, directs, and managers as a strategic partner
    Innovative, creative, organized and thorough
    Able to juggle multiple competing priorities with focus and composure

    Requirements

    General experience working for a SaaS startup
    Knowledge of sustainability and ESG practices
    Minimum of 5 years of experience in marketing, with at least 2 years in a leadership role
    Experience managing multiple product lines, portfolio or operating companies a plus
    Proven track record of developing and executing successful marketing strategies
    Experience in digital marketing, including SEO, SEM, email marketing, and social media
    Strong analytical skills and ability to use data to drive decision-making
    Excellent written and verbal communication skills

    Benefits

    Health, dental, vision,
    Disability and life insurance
    Paid Holidays
    Unlimited PTO
    Paid Parental Leave
    Paid Family Medical Leave
    Paid Bereavement Leave
    Equity
    Work 100% From Home

    #J-18808-Ljbffr
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