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    Marketing Director - Dallas, United States - Frontline Source Group

    Frontline Source Group
    Frontline Source Group Dallas, United States

    2 weeks ago

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    Description

    Our client in Dallas, TX has an immediate need for a Director of Marketing on a direct hire basis.

    Company Profile:

    Energy conservation company

    In business over 30 years

    Rapidly growing company

    Director of Marketing:

    In this role, you will be an integral part of the companys continued growth and work with the leadership team and direct the marketing initiatives.

    Lead the formulation, execution, and enhancement of integrated marketing campaigns, overseeing the entire lifecycle from initial contact to final execution, with a focus on driving growth.

    Responsible to develop powerful analytical processes to establish campaign expectations, inform decision-making, and recommend marketing strategies.

    Work closely with the senior leadership team to create a strategic marketing plan, execute the plan and manage the marketing budget.

    Incorporate data from diverse sources to derive actionable insights, document lessons as best practices, and identify cost-effective tracking tools.

    Create marketing and promotional materials, as well as sales collateral, web content, blog articles, press releases, social media posts, video scripts, and both print and digital copy.

    Edit, proofread, and revise communications.

    To the extent needed to execute the marketing plan, manage a small team of freelance specialists for design and video projects.

    Provide customized collateral support to the outside sales team.

    Drive the promotion of the companys services through targeted social media and public relations initiatives.

    Develop and implement brand awareness campaigns and initiatives to support the companys expansion into new verticals.

    Develop content marketing, nurture marketing, and social media strategy to make sure efforts are in alignment with the companys brand strategy and organizational standards.

    Provide strategic leadership to the marketing initiative.

    Director of Marketing Background Profile:

    Bachelors degree in Business Marketing or a related field

    Masters degree is a plus but not required.

    8-10+ years of experience

    The ideal candidate is an individual contributor with a proven track record of working in digital marketing as well as print marketing.

    Demonstrate experience in leading and managing SEO/ORM, marketing databases, email campaigns, social media efforts, and display advertising campaigns.

    Strong creative skills Create engaging and motivational digital campaigns while identifying target audiences.

    Experience in optimizing landing pages and user funnels.

    Strong knowledge of website analytics tools such as Google Analytics, NetInsight, Omniture, and WebTrends.

    Excellent verbal and written communication skills and presentation skills.

    Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.

    Be skilled in setting up and optimizing Google AdWords campaigns.

    Have a working knowledge of HTML, CSS, and JavaScript development and constraints.

    Strong analytical skills along with a data-driven mindset.

    Have an awareness of shifts in the market and continuously monitor the relevance of the website and collateral materials.

    Features and Benefits:

    Medical, Dental, and Vision Insurance

    Flexible Spending Accounts

    Voluntary Short-Term Disability

    Employer Paid Long-Term Disability

    401K plan with matching contributions

    Join a passionate team dedicated to making a difference

    Work with servant leaders who prioritize the growth and development of their team

    Frontline Source Group is an Equal Opportunity Employer. Candidates must be authorized to work in the United States without sponsorship. The client cannot sponsor any visas.

    Disclaimer: Sensitive and personal data will not be requested by Frontline Source Group or its affiliates until a job offer is made and accepted. If you ever doubt the validity of our job postings, we encourage you to call one of our branch locations to verify the status on any job.

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