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    Director of Marketing - Dallas, United States - CWS Apartment Homes

    CWS Apartment Homes
    CWS Apartment Homes Dallas, United States

    2 weeks ago

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    Description
    Marketing Department

    Marketing Department Purpose: To drive qualified leads to each community in a cost-efficient way.

    Job Description: Director of Marketing

    Reporting: Position reports to Vice President of Marketing & Training.

    CWS Portfolio: 105 properties, 30,000+ A units in North Carolina, Georgia, Texas, Colorado, Arizona, California, Tennessee, and Washington.

    Location: Corporate Office, Plano, Tx

    Employee Responsibility: Three marketing department team members report up through this position.

    CWS Purpose: "Enhancing Lives the CWS Way"

    CWS Values:

    Honoring Our Word. Do what you say you will do.

    Employ thoughtful and careful consideration when making a commitment.
    • Take ownership of your commitment.
    • Follow through on promises consistently.
    Ethical Dealings are Paramount. Do the right thing all the time, every time.

    Be open and honest in all situations, especially when it's difficult to be so.
    • Respect confidentiality and protect privacy.
    • Put other employees, residents, and investors before yourself.
    • Charge fair and appropriate fees to our investors.
    A Respect for People Treat others the way you want to be treated.

    Use honest, thoughtful, and specific communication.
    • Be responsible for how you are heard.
    • Be transparent and inclusive.
    • Share information timely and consistently.
    • Have empathy - search for the truth and be intentionally slow to understand.
    Requirement for Profitability and Sustainability

    Bring value to our employees, residents and investors in a company designed for the long term.
    • Promote mindful spending.
    • Be efficient.
    • Be forward thinking.
    • Grow with courage.
    • Be team oriented.
    A Demand for Excellence with a Sense of Urgency

    Be intentional. Be accurate. Be timely. CARE.

    Go above and beyond.
    • Get after it.
    • Hold yourself and each other accountable.
    • Inspect what you expect.
    • Communicate what matters most.
    • Delight the customer.
    What You Will Do

    As the Director of Marketing, the primary focus is to develop and execute strategic marketing initiatives that effectively promote our brand, engage our target audience, and drive growth for our organization. Just as importantly, we are seeking a candidate who has the background, capacity, and skills to support five marketing department team members. Our expectations are for you to:

    Align with and positively influence the CWS Culture.
    • As a company leader, embody and promote the CWS Purpose and Values.
    • Cultivate a collaborative and inclusive marketing team environment that reflects and enhances our company's culture.
    Lead our digital marketing initiatives with expertise and innovation.
    • Spearhead digital marketing strategies to maximize online visibility and engagement.
    • Take ownership of all digital aspects of our marketing efforts, to include but not limited to, SEO, online advertising, email marketing, and website optimization.
    • Drive measurable results through data-driven digital marketing campaigns.
    • Oversee the creation and execution of marketing campaigns across various channels, including digital, print, and social.
    • Frequently review the efficacy of our digital advertising to ensure cost- effectiveness and maximum return on investment and make necessary adjustments.
    • Present results using clear and compelling data on marketing results, translating complex data into actionable insights for diverse audiences.
    Nurture and sustain strong partnerships with digital marketing vendors, guaranteeing smooth and effective collaboration.
    • Oversee relationships with a diverse range of vendors, including those providing digital services, creative services, collateral materials, and wayfinding solutions, among others.
    • Collaborate closely with vendors to stay informed about industry trends, emerging technologies, and best practices, leveraging this knowledge to enhance our digital marketing strategies.
    • Conduct regular vendor performance evaluations, proving constructive feedback to ensure that they meet and exceed our expectations for quality and service delivery.
    • Establish effective communication channels with vendors to promptly resolve issues and collaboratively identify mutually advantageous solutions, all while proactively communicating their impact within the organization.
    • Own third-party marketing integrations, collaborating with vendors and internal teams to ensure the smooth operation of integrated systems and tools.
    Conduct thorough market research to identify emerging trends and pinpoint opportunities for sustainable growth within the industry.
    • Analyze market data and consumer behavior to identify evolving trends that can inform strategic marketing decisions.
    • Evaluate strategies and market positioning to uncover gaps and areas for competitive advantages.
    • Stay updated on industry publications, reports, and trends to remain at the forefront of market developments.
    • Incorporate continuous product testing to ensure we remain competitive in the market and adapt to evolving consumer preferences and industry trends.
    Demonstrate outstanding leadership in managing marketing team members, ensuring high-performance standards, continuous improvement, and effective teamwork.
    • Hire/manage a team of skilled, capable, and compassionate marketing professionals to assist in achieving our marketing goals.
    • Foster a culture of unwavering teamwork, where every team member understands their role. Communicates effectively and supports one another to achieve collective success.
    • Skillfully prioritize tasks and objectives based on their significance. Once priorities are set, execute with relentless focus, completing each task at the highest level before moving to the next.
    Lead marketing collaborations and serve as the go-to resource for cross-departmental collaboration, ensuring seamless coordination and effective partnerships that contribute to the overall success of the company.
    • Collaborate with various departments to align marketing strategies with overall business objectives.
    • Lead the National Marketing Managers to understand market feedback, customer needs, and sales goals, allowing for marketing adjustments to support sales efforts.
    • Coordinate efforts with the IT department to leverage technology and data analytics for enhancing marketing campaigns and customer insights.
    Qualities
    • Knowledge of multifamily industry's trends, best practices, rules and regulations. Impeccable judgement and ability to make sound decisions in a fast-paced, dynamic setting
    • Optimistic and encouraging mindset
    • High emotional intelligence
    • Strong supervisory/managerial skills
    • Excellent oral and written communicator
    • Skilled presenter
    • Active listener
    • Flexible and adaptable
    • Able to simplify complex concepts
    Requirements
    • Four-year Bachelor's degree required, graduate experience a plus
    • 10+ years of experience in marketing
    • Strong knowledge with digital tools (e.g., Google tools, SEO and SEM analytics, Adobe, Microsoft Office Suite, etc.)
    • Proven experience in market research, advertising, and product management
    • Design and copywriting skills to create compelling advertising for varies marketing mediums
    • Five professional references
    • Experience interacting effectively with team members at all levels of an organization
    This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. The above statements are intended to describe the general nature and level of work being performed.
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