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    Senior Marketing Media and Campaign Analyst - Dallas, United States - Moneygram

    Moneygram
    Moneygram Dallas, United States

    3 weeks ago

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    Description
    Job Description - Senior Marketing Media and Campaign Analyst
    Job Description
    Senior Marketing Media and Campaign Analyst

    (

    )
    Description
    Job Summary
    The

    Senior Marketing Media and Campaign Analyst

    will work cross-functionally to collect data and develop analytic insights utilizing a variety of data sources and tools.


    The position is responsible for dissecting campaign performance, transforming data into actionable insights, and delivering comprehensive reports both during and after campaigns to assess performance and provide solutions for improved efficiency and scale.

    The successful candidate will have a broad background in marketing campaign performance analytics, inclusive of Direct Mail, Email and Media.

    The ideal candidate will be able to analyze and assess performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy.

    Primary Responsibilities
    Assists in the design, development, and execution of direct marketing campaigns with the goal of providing flawless and flexible execution
    Develop comprehensive campaign reporting including general campaign response and financial metric tracking
    Perform deep-dive analyses, providing key campaign learnings around customer segmentation, creative and other in-market test results
    Provide go-forward recommendations that influence future campaign decisions based on empirical findings
    Develop comprehensive campaign reporting including general campaign response and various key performance indicators
    Communicate effectively in both written and verbal form; productively interact with all levels of management and various individuals across the company
    Able to build development of a measurement framework for Media performance analytics, including the development of Media Mix Models
    Formulates hypotheses, weighs alternatives, and

    determines appropriate recommendations for Market Campaign/Test Analysis & Measurement
    Leads discussions and presentations of results, recommendations, and business insights to leadership team
    Performs in depth research on root cause of data anomalies that are uncovered through normal course of analysis and proactively engages resources to correct

    Able to distill a complex collection of reports, graphs, summaries, and presentations that convey analytic results and align with business needs.

    Writes complex SQL to query marketing data platforms, such as Google Big Query and Google Analytics
    Support adhoc analytical project requests and marketing business performance reporting
    Qualifications

    Education
    Bachelor's Degree in Engineering, Math, Computer Science, Operations Research, Statistics and other related degrees.
    Experience
    3-5 years of experience or relevant work experience in analytics, finance, or consulting roles.
    Experience using tools such as SQL to assess datasets and recommend solutions.
    Demonstrated background in Media Marketing channel performance analytics and KPIs
    Comparable analytic experience within a marketing environment, preferably in direct
    Demonstrated leadership in the area of campaign performance tracking (Direct Mail, Email, Digital and Media channels)
    Demonstrated ability distilling disparate data sets into a cohesive narrative and communicating effectively to various audiences
    Adept at delivering infographics or distilling complex data into graphical presentations
    Collaborate with the immediate and broader functional team to help provide holistic actionable insights
    Delivering through cross-functional partnerships
    Expertise with several leading data and analytics tools, such as Looker, Google Analytics, Google Big Query
    Ability to create and execute actionable test designs
    Strong Analytic and critical thinking skills
    Strong verbal and written communication skills

    Anticipated Base Pay:
    $80,900 - $120,340 (Performance Bonus Target available for this role)

    Day 1 Benefits to include:

    • Customizable health plan-PPO/High Deductible Plan with Employer HSA Contribution
    • 20 Days of Accrued PTO
    • 2 Community Service Days
    • 401k with Employer Match

    The salary/pay rate listed is a good faith determination that may be offered to a successful applicant for this position at the time of this job advertisement based on company hiring process and budget for this role and may be modified in the future.

    Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
    At MoneyGram, we celebrate the inclusivity and diversity of our employees. We're committed to promoting a respectful workplace where every applicant gets an equal opportunity to work at MoneyGram.

    We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression or any other characteristic protected by federal, state or local laws.

    This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

    #J-18808-Ljbffr
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