- Develop and implement strategic marketing plans to effectively position our solutions within specific industries/verticals, ensuring messaging and positioning resonate with target audiences
- Conduct market research and analysis to identify industry trends, customer needs, and competitive landscape, leveraging insights to shape marketing strategies and campaigns
- Collaborate with cross-functional teams, including sales and customer success to develop compelling messaging and positioning that highlights the unique value proposition of our solutions for different industries/verticals
- Create and execute use case-related marketing campaigns that showcase the benefits and success stories of our solutions, targeting specific customer segments and driving lead generation and conversion
- Collaborate with the content marketing team to develop high-quality marketing collateral, including whitepapers, case studies, blog posts, and videos, that effectively communicate the value of our solutions in industry-specific contexts
- Work closely with the demand generation team to develop and execute targeted marketing campaigns that align with industry/vertical messaging and positioning, driving awareness, engagement, and conversion
- Monitor and analyze campaign performance, leveraging data and metrics to optimize marketing strategies and tactics, and provide regular reports and insights to key stakeholders
- Proven experience (5+ years) in a similar role, specializing in solutions marketing, industry/vertical messaging and positioning
- Experience in marketing to Healthcare, Retail, and Finance Services customers
- Strong understanding of marketing principles, including market research, segmentation, targeting, and positioning
- Demonstrated success in developing and executing marketing strategies and campaigns that drive lead generation and conversion
- Excellent written and verbal communication skills, with the ability to craft compelling messaging and positioning for different industries/verticals
- Exceptional organizational and project management abilities, with the capacity to handle multiple priorities and meet deadlines in a fast-paced environment
- We don't spend frivolously, but we do take care of our own. Besides smart, sincere colleagues and a vibrant work environment, we are proud to offer:
- Employer-covered medical plans, dental, vision, and life insurance
- FSA
- Competitive parental leave policy (parents actually work here)
- Generous PTO
- Company stock options
- 401k plan with employer matching
- Flexible schedules
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Head of solutions marketing @ - San Francisco, CA, United States - Writer
Description
Mar 21, Writer is hiring a remote Head of solutions marketing. Location: USA.
About Writer
AI your people will love. That's our vision, and it contains multitudes :-)
AI
your people
will love.
We're filling a big need for generative AI built ground-up for the needs of enterprises and embraced by their teams. As generative AI became a board-level initiative almost overnight for most enterprises, our market matured dramatically and we benefit from that tailwind. Our product is highly differentiated, our roadmap is transformative, and our customers are happy and vocal.
About this role
We are seeking a highly skilled and experienced Head of Solutions Marketing who will be responsible for developing and executing comprehensive marketing strategies focused on industry/vertical messaging and positioning, as well as driving impactful use case-related campaigns that result in qualified pipeline and revenue.???? Your responsibilities
Is this you?
If you are a strategic thinker, a skilled marketer, and have a passion for driving impactful solutions marketing initiatives, we would love to hear from you. Please submit your resume and a cover letter detailing your relevant experience and accomplishments in the field of solutions marketing.
Curious to learn more about who we are and how we operate? Visit us here
Benefits
Writer is an equal opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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