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    Product Marketing Manager - Paramus, United States - Savvas Learning Company

    Savvas Learning Company
    Savvas Learning Company Paramus, United States

    2 weeks ago

    Default job background
    Description
    You have 4+ years of applicable experience in a similar role
    Experience in online marketing techniques, including email, social media, product demos (such as Brainshark or Camtasia) required
    You have a deep understanding of Social Studies Curriculum
    You have progressive work experience leading to a Product Marketing Manager role and are ready for the next step in your career
    You have previous experience executing Go To Market plans and effectively manage projects against tight deadlines
    You thrive working cross-functionally and enjoy building consensus among teams
    Responsibilities

    The 9-12 Social Studies Product Marketing Manager provides strategic direction, marketing planning and execution, and operational support for the 9-12 Social Studies product line
    Responsibilities include planning for products, researching market data to support development decisions made by the product line leadership, and working with the cross-functional team to ensure a successful execution of the 9-12 product line strategy


    The Product Marketing Manager is responsible for tracking competition and market trends and utilizing this information when creating product messaging that portrays programs in the most competitively advantaged manner.

    This person will also develop online and print-based marketing promotions and marketing campaigns, utilizing tools such as Direct Response Marketing, Print Ads, and Public Relations


    This position is responsible to ensure that key product features and competitive differentiators are adequately described to both customers, and the Field Sales team.

    This position is responsible for successful development and implementation of national and/or state-specific campaign marketing plans to support the product line.

    This position will work closely with the sales teams, the K-8 Social Studies Product Marketing Manager and will need to provide daily support, information, and training
    Participate in the development of the long-term strategic plans for product line(s)
    Participate in product planning and development work in collaboration with product development teams to ensure timely delivery of market leading offerings
    Gather and analyze data to support the decision-making process for product plans
    Monitor and assess market and competitive trends and customer needs
    Communicate with customers, management, internal departments, and sales to coordinate overall marketing and product development efforts in accordance with company goals
    Manage the development of all sales and marketing collateral including digital marketing pieces such as email, social media, and website develop
    Ensure that Sales remains informed of all product information and updates
    Ensure that the daily operations for marketing are maintained
    Train Sales Representatives, Sales Managers, Specialists, and Customer Service on the complete 9-12 Social Studies product line


    Savvas Learning Company provides access to a benefits experience created to offer our employees choice, flexibility, and the opportunity to save money for the future.

    Benefits include medical, dental, vision, tax-advantaged accounts, pharmacy, life insurance, disability insurance, matching 401(k), and paid time off
    Pay Type
    Product Marketing Manager (9-12 Social Studies)

    United States * Virtual...
    Req #1536

    Wednesday, January 24, 2024


    Savvas Learning Company is a global education company that produces award-winning learning solutions that empower educators and engage students with the highest quality content.


    Recognized as an industry leader, we serve millions of K-12 learners with innovative, student-centered educational programs that turn today's classrooms into active learning environments.

    By embracing technology, personalized learning, and immersive experiences delivered across multiple platforms, we design our learning solutions to be more accessible and relevant to each student.


    Our comprehensive solutions for core curriculum, and supplemental and intervention programs - supported by an array of professional development services - allow teachers to use data to inform classroom practices and tailor instructions to an individual's abilities and learning styles.


    Savvas' K-12 Humanities group continues to offer world-class Social Studies programs for K-12 classrooms, using real-life interactive lessons, research-based instruction & a wealth of reliable teaching tools.

    If you have an extensive background in Social Studies & K-12 publishing, we want to speak with you


    The 9-12 Social Studies Product Marketing Manager provides strategic direction, marketing planning and execution, and operational support for the 9-12 Social Studies product line.


    Responsibilities include planning for products, researching market data to support development decisions made by the product line leadership, and working with the cross-functional team to ensure a successful execution of the 9-12 product line strategy.


    The Product Marketing Manager is responsible for tracking competition and market trends and utilizing this information when creating product messaging that portrays programs in the most competitively advantaged manner.

    This person will also develop online and print-based marketing promotions and marketing campaigns, utilizing tools such as Direct Response Marketing, Print Ads, and Public Relations.


    This position is responsible to ensure that key product features and competitive differentiators are adequately described to both customers, and the Field Sales team.

    This position is responsible for successful development and implementation of national and/or state-specific campaign marketing plans to support the product line.

    This position will work closely with the sales teams, the K-8 Social Studies Product Marketing Manager and will need to provide daily support, information, and training.


    What You'll do:

    • Participate in the development of the long-term strategic plans for product line(s)
    • Participate in product planning and development work in collaboration with product development teams to ensure timely delivery of market leading offerings
    • Gather and analyze data to support the decision-making process for product plans
    • Monitor and assess market and competitive trends and customer needs
    • Communicate with customers, management, internal departments, and sales to coordinate overall marketing and product development efforts in accordance with company goals
    • Manage the development of all sales and marketing collateral including digital marketing pieces such as email, social media, and website develop
    • Ensure that Sales remains informed of all product information and updates
    • Ensure that the daily operations for marketing are maintained
    • Train Sales Representatives, Sales Managers, Specialists, and Customer Service on the complete 9-12 Social Studies product line.

    Requirements:

    • You have a Bachelor's Degree.
    • You have 4+ years of applicable experience in a similar role
    • Experience in online marketing techniques, including email, social media, product demos (such as Brainshark or Camtasia) required
    • You have a deep understanding of Social Studies Curriculum
    • You have progressive work experience leading to a Product Marketing Manager role and are ready for the next step in your career.
    • You have previous experience executing Go To Market plans and effectively manage projects against tight deadlines.
    • You thrive working cross-functionally and enjoy building consensus among teams.
    #LI-SN1 #LI-Remote


    Savvas Learning Company provides access to a benefits experience created to offer our employees choice, flexibility, and the opportunity to save money for the future.

    Benefits include medical, dental, vision, tax-advantaged accounts, pharmacy, life insurance, disability insurance, matching 401(k), and paid time off.

    Our benefits are part of a total package that is carefully designed to support the total well-being of our employees.

    Savvas Learning Company is an Equal Opportunity Employer. Savvas Learning complies with all applicable federal, state and local laws regarding recruitment and hiring.

    Savvas prohibits discrimination against individuals based on race, color, region, national origin, sex, age, disability, and other protected group status.

    We strive to create a fair and inclusive workplace where everyone feels valued and respected. .

    Savvas Learning is an affirmative action employer and participate in E-Verify.
    E-Verify Know Your Rights

    "Notice to California applicants:

    Information collected and processed as part of your Savvas Careers profile, and any job applications you choose to submit is subject to .

    "

    Pay Transparency Provision

    Other details


    • Job Family
    AIP Eligible


    • Pay Type
    Salary

    Share this job

    Company information
    At Savvas, we believe learning should inspire.

    Savvas proudly carries on a longstanding tradition of innovation and leadership by providing the highest-quality content spanning all PreK-12 grade levels and disciplines.

    We have Scott Foresman, Prentice Hall, and Pearson in our DNA — a lineage of iconic brands that set the standards of excellence in educational resources, including core curriculum, supplemental content, intervention programs, and professional development.

    By combining new ideas, new ways of thinking, and new ways of interacting, we design next-generation learning solutions that help prepare students to become global citizens in a more interconnected, digital world.

    Developed by top authors and educators, our award-winning programs leverage the power of data and advanced technology to deliver immersive, personalized, and flexible content that connects teachers and students with real-world learning experiences, helping all learners discover their greatness.

    Guided by a deep empathy for learners and educators and a drive to expand equity, we design innovative learning solutions that are more customizable, more adaptable, and more relevant — improving every student's chance to succeed, in the classroom and in life.

    To learn more, visit
    Technology, Education, K-12 Education, Education Technology, Educational Technology, Educational Games, Educational Software, Online Learning Platforms, Publishing, Language Learning

    #J-18808-Ljbffr
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