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    Online Advertising Campaign Manager - San Jose, CA, United States - Allied Telesis

    Allied Telesis
    Allied Telesis San Jose, CA, United States

    2 weeks ago

    Default job background
    Full time
    Description

    As we work towards a strong growth plan, we need to look to increase our brand awareness and communicate our corporate messages to existing and new potential channel partners as well as existing and potential new end-user customers.

    Therefore, we need someone to develop, plan, and execute marketing plans and lead-generation programs to grow and accelerate the sales pipeline and revenue for our regional sales in North America.

    Reporting directly to the Senior Director of MarCom, this role works closely with the global marketing team and cross-functionally with the regional sales organization and product management to develop an effective, localized go-to-market strategy for key product and feature releases, communicate key messages with partners, and execute integrated demand generation campaigns to increase the pipeline.

    Being an active member of the team, with a goal to grow the Allied Telesis brand within partner organizations and end-user markets across North America, to increase awareness and establish Allied Telesis as a priority partner/manufacturer.

    Manage the regional marketing plan in North America, from strategy to execution in alignment with global initiatives and sales objectives, including digital marketing, lead nurturing campaigns, supporting reseller partner programs, social media posts within North America, supporting promotion of local events, tradeshow planning, technology partner programs etc.

    Plan and manage regional marketing spend, reporting, and ROI for specific initiatives and campaigns in North America.

    Build and maintain relationships with regional sales management, as the primary marketing contact to ensure alignment on sales targets, leads, and pipeline opportunities.

    Share ideas & content with the EMEA, NA and LATAM MarCom team members.
    Collaborate with global marketing stakeholders to refine workflows for global and regional campaigns.
    As the company grows, there may be an opportunity manage colleagues within the expanding department.
    This position will include opportunities to travel within the United States.
    5+ years in B2B marketing with experience in regional marketing, partner marketing, or channel marketing.

    A proven ability to solve problems with a flexible, adaptable, hands-on approach to identify the most important tasks and complete them effectively with high-quality results.

    A proven track record of mentoring teams, building high-performing campaigns, and achieving targets in a fast-paced, high-growth environment.
    Experience in channel marketing and understanding of sell to and sell through business model strongly preferred.
    In-depth knowledge of marketing best practices, strategies, and tactics.

    Strong experience in managing regional demand generation activities by audience, driving qualified lead generation, and accelerating the sales pipeline with nuances by region.

    Strong verbal, written communication, and presentation skills.
    Self-starter with the ability to work alone at times or in a collaborative, results-oriented environment.
    Experience in Networking and Security preferred.
    Knowledge of using marketing tools like Salesforce, Pardot an advantage, but not essential as training will be given.


    Education / Training:
    Bachelor's Degree in Marketing or Communications or Public Relations

    Normal office environment with moderate noise level, occasional lifting of up to 25 lbs., Ability to sit, use keyboard and/or telephone 8+ hours / day, 5 days / week.

    NA Sales & EMEA and LATAM Marcom Teams %56043% %%marketing%%
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