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    Sr. Manager, Marketing Campaigns - Sunnyvale, United States - Synopsys

    Synopsys
    Synopsys Sunnyvale, United States

    1 day ago

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    Description
    Synopsys is hiring a dynamic and creative leader who can design and execute demand generation marketing campaigns.


    We are looking for a Senior manager of Marketing Campaigns to join our growing demand generation team and lead our demand generation and marketing campaigns efforts.

    You will be responsible for creating and executing paid marketing campaigns that generate qualified leads for our sales team and drive revenue growth.

    You will also oversee the campaign budget, performance, and optimization.


    Responsibilities:
    Develop and implement a comprehensive marketing campaign strategy that aligns with our business goals and target audience
    Manage the end-to-end execution of demand generation campaigns across multiple channels, including email, paid media, content syndication, webinars, social media, content, and events
    Manage and execute all paid channels to optimize ROI and lead generation
    Collaborate with the sales, product, and creative teams to create compelling and relevant campaign messaging and assets
    Track, measure, and analyze campaign performance and ROI using data and insights
    Optimize and refine campaigns based on best practices and feedback
    Manage the campaign budget and allocate resources effectively


    Requirements:
    Bachelor's degree in marketing, communications, or related field
    At least 10 years of experience in B2B digital marketing, preferably in a SaaS or technology company

    Proven track record of creating and executing successful demand generation campaigns that deliver Marketing qualified leads that convert to sales opportunities.

    Strong knowledge of marketing automation tools, CRM systems, and analytics platforms like Marketo, Adobe Experience Platform, paid search platforms, ABM and Intent platforms, programmatic display and paid social platforms.

    Excellent communication, presentation, and project management skills
    Creative, strategic, and analytical thinker with a growth mindset
    The base salary range across the U.S. for this role is between $150,000 - $226,000. In addition, this role may be eligible for an annual bonus, equity, and other discretionary bonuses. Synopsys offers comprehensive health, wellness, and financial benefits as part of a of a competitive total rewards package. The actual compensation offered will be based on a number of job-related factors, including location, skills, experience, and education. Your recruiter can share more specific details on the total rewards package upon request.

    At Synopsys, we're at the heart of the innovations that change the way we work and play. Self-driving cars. Artificial Intelligence. The cloud. 5G. The Internet of Things. These breakthroughs are ushering in the Era of Smart Everything. And we're powering it all with the world's most advanced technologies for chip design and software security. If you share our passion for innovation, we want to meet you.


    Stay Connected:
    Join our Talent Community

    Inclusion and Diversity are important to us.

    Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, military veteran status, or disability.

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