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    Marketing Campaign Manager - Santa Clara, United States - Versa Networks

    Versa Networks
    Versa Networks Santa Clara, United States

    1 week ago

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    Description


    About Us

    Want to change the future of security integrated with networking?

    Versa is looking to disrupt the way organizations build and secure their existing networking and security infrastructure to offer unparalleled performance and control. Come join the Versa team to help define our Secure Access Service Edge (SASE) product portfolio and build the next generation of networking and security products

    Versa Networks, the leader in SASE, combines extensive security, advanced networking, full-featured SD- WAN, genuine multitenancy, and sophisticated analytics via the cloud, on-premises, or as a blended combination of both to meet SASE requirements for small to extremely large enterprises and Service Providers.
    Job Responsibilities:

    As a Marketing Campaign Manager, you will play a pivotal role in driving the success of our company's marketing initiatives and achieving our business goals. With your strategic mindset, creative thinking, and analytical skills, you will be responsible for planning, executing, and optimizing impactful marketing campaigns across multiple channels. Your ability to effectively collaborate with cross-functional teams and leverage data-driven insights will be instrumental in reaching our target audiences, generating quality leads, and increasing brand awareness. You will play a critical role in shaping the company's marketing strategies and contribute to its overall success. As Marketing Campaign Manager, you will:
    • Campaign Strategy: Collaborate with cross-functional teams to develop comprehensive marketing campaign strategies aligned with business objectives. Define target audience, messaging, and desired outcomes.
    • Campaign Execution: Implement marketing campaigns across multiple channels, such as digital advertising, social media, email marketing, content marketing, events, Outreach, and more. Ensure all campaigns are delivered on time, within budget, and adhere to brand guidelines.
    • Content Strategy: Collaborate with PMM and Multimedia team on developing compelling and engaging marketing content, including website copy, blog articles, social media posts, email newsletters, and advertisements. Tailor content to specific campaign objectives and target audience segments.
    • Channel Management: Oversee various marketing channels and tactics, such as paid advertising, search engine optimization (SEO), social media marketing, influencer partnerships, and more. Work with growth leaders and marketing operations on continuously optimize channel performance based on data insights.
    • Analytics and Reporting: Monitor campaign performance, track key metrics, and analyze data to measure the effectiveness of marketing initiatives. Provide regular reports to stakeholders, highlighting actionable insights and recommendations for improvement.
    • Budget Management: Manage marketing campaign budgets effectively, allocating resources to maximize return on investment (ROI).
    • Collaboration: Work closely with internal teams, including sales, product, creative, and content teams, to ensure campaign alignment and seamless execution. Collaborate with external partners, such as agencies or vendors, when necessary.
    • Market Research and Competitor Analysis: Conduct market research to understand industry trends, customer behavior, and emerging opportunities. Analyze competitor activities to identify gaps and differentiate marketing campaigns.
    • Brand Management: Maintain brand consistency across all marketing campaigns and channels. Ensure messaging and visuals align with the company's brand guidelines and values.
    Qualifications:
    • 2-3 years of proven experience in marketing campaign management, preferably in a fast-paced, tech-driven environment.
    • Proficient in written and verbal communication and effectively collaborate with cross-functional teams.
    • Analyzing campaign data, metrics, and KPIs to derive actionable insights and drive continuous improvement.
    • Ability to develop data-driven marketing strategies and translate them into effective campaigns that align with business goals.
    • Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
    • Ability to think outside the box, propose innovative ideas, and experiment with new marketing approaches.
    • Strong attention to detail and ability to ensure brand consistency across different marketing channels and campaigns.
    • Hands-on experience with various digital marketing channels, including paid advertising, SEO, email marketing, and marketing automation is a plus.
    Location: Remote, United States

    *Applicants must be authorized to work in the US

    The pay range for this position at commencement of employment in California, Washington, or New York City is expected in the range below.
    • $115,000 - $125,000
    Our Benefits

    Versa Networks is a small but rapidly growing organization. It is built by people with vast experience in the networking industry. We are a pragmatic team with a healthy work-life balance. We offer competitive compensation packages with pre-IPO equity. Additionally, we offer a quality-of-life benefit to everyone in an inspiring environment with skilled and passionate co-workers. Our exciting company culture offers a great place to work and most important, to have fun.
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