Demand Generation Director, Pharma - Mountain View, United States - DNAnexus

DNAnexus

Verified Company

Mountain View, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Company Description

DNAnexus is seeking a Demand Generation Director, Pharma to lead the strategy and drive the execution of our demand generation initiatives for our pharma business unit.

This is a remote role. East Coast time zone preferred but not required.

As the Demand Generation Director, you have a track record of successfully managing budget, developing, leading and executing effective marketing campaigns, and have a deep understanding of the life sciences industry, personas, and customers.

Roles & Responsibilities:

Develop and execute effective demand generation strategies and tactics that drive lead generation, customer acquisition, and growth and revenue.
Lead the development, execution, and stakeholder buyin of a comprehensive ABM strategy targeted to pharma decision makers; with the goal of driving both top of funnel awareness as well as engagement and conversion through the funnel to close.
Partner closely with different teams to ensure alignment and understanding of the ABM strategy, campaigns, and motions to ensure success.
Partner closely with the Inside Sales team to increase the MQL conversion rates and increase our top of funnel pipeline.
Assist the team and company in achieving its ARR, new logos, and growth goals.
Effectively manage the demand generation's budget, ensuring that resources are allocated efficiently to maximize growth efficiency and ROI on a global scale. You will drive the financial modeling of campaigns with the team, ensuring optimal use of the marketing budget.
Analyze data and track marketing performance, making datadriven decisions to optimize marketing efforts.
Identify the relevant marketing data sources and options for data access, extraction, integration and orchestration to use data strategically in campaigns

Qualifications

8+ years of experience in marketing, with a minimum of 6 years in a demand generation or closely related leadership role.
Direct experience marketing to pharmaceutical, biotech, and related organizations
Proven expertise in effective and efficient demand generation campaigns, multichannel management, and reporting.
Fluency in digital marketing, paid media and a strong track record in managing campaigns.
An innovative mindset, eager to drive change and make an impact.
Excellent communication skills and the ability to build relationships with key decisionmakers.
Strong analytical skills, with a proven ability to lead a team and manage multiple projects in a fastpaced environment.
Demonstrated ability to work independently, manage multiple projects simultaneously, and meet deadlines.
Comfortable working in a fastpaced environment with changing priorities and tight deadlines.
Expertise in one or many of our marketing technologies: Hubspot, Qualified, ZoomInfo, Salesforce and experience on mixing the marketing tech stack for optimal use and results.

Salary and Other Compensation:

Benefits:

**Additional Information