- Establish, maintain, and optimize a guest strategy that considers guest mindset and motivations throughout the guest journey.
- Analyzing data and identifying trends that can be used to create effective strategies that derive actionable insights, resulting in program innovations and increased ROI.
- Connecting campaign and digital requirements to the data that fuels them: collaborate with IT, web development team, and data engineering teams to define data needs and oversee their implementation.
- Serve as day-to-day point of contact with vendor and agency partners for laser; Interface and collaborate to implement program vision through the management of requests, timelines, and relationships.
- Creation of MarTech, digital additions and optimizations needed for Laser.
- Collaborate with channel managers to implement segmentation strategy and analytical insights across touchpoints.
- Define opportunities for, and build strategies to, drive growth across Laser acquisition and CRM programs and campaigns through new channels, partnerships, or optimizations.
- Maintain deep knowledge of the Laser marketing landscape and trends, competitive insight, and new enabling technologies.
- Support the organization by providing thought leadership and marketing expertise.
- Track and analyze key marketing metrics, such as product adoption, customer acquisition, and campaign effectiveness.
- Ability to consider the guest journey from a holistic view; can zoom out on marketing touchpoints to understand their place in the end-to-end experience of the guest
- Analytically minded but is a marketer by trade.
- Deep understanding of CRM/data structures and how they work together to create comprehensive and effective customer journeys.
- Use marketing automation and channel nurturing to engage and convert prospects, customers, and members across their waxing journey.
- Comfortable with using customer segmentation and data synthesis to accomplish business objectives.
- Detail-oriented in both process management and in requirement building.
- Experience managing third-party vendors, platforms, and agencies to maximize impact.
- Avid question-asker and problem-solver; approaches challenges and tasks with a 360-degree consideration and veracity to arrive at the best possible solution.
- Adept user of Microsoft Office Suite
- Demonstrated ability to successfully work in a dynamic work environment.
- Ability to handle multiple projects simultaneously to meet deadlines.
- Uses resources effectively to generate solutions; takes initiative when resolving problems.
- Excellent written and verbal communication skills.
- Creative problem solver that thrives in a rapidly growing and evolving organization.
- 5-7 years of experience in marketing
- CRM Marketing/Customer Journey Mapping
- Marketing experience within Beauty and Wellness
- Marketing experience within Laser Hair Removal space highly preferred
- Bachelor's degree in marketing, business, or a related field
- Remote-First Workplace
- Flexible Fridays
- Diversity, Equity & Inclusion Council
- Monthly Remote Stipend
- Professional Development Stipend (up to $500 annually)
- 1 Wellness/Mental Health Paid Day Off
- 1 Volunteer Paid Day Off
- Health Benefits (Medical, Dental, Vision)
- HDHP with HSA plan (annual employer contribution to HSA)
- Employer-Paid Basic Life Insurance and AD&D
- Employer-Paid Short- and Long-term Disability
- Employer-Paid Wellness Reward Program
- Employer-Paid Mental Health Benefit
- Employer-Paid Employee Assistance Program
- Employer-Paid Out of State Medical Travel Benefit
- 401(k) Safe-Harbor Matching
- Ancillary Benefits (pet insurance, legal coverage, identity theft protection, accident, hospital, and critical illness coverages)
- Paid Time Off (increases with tenure)
- Paid Parental, Adoption, and Foster Leave
- Out of State Medical Travel Benefit
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Marketing Manager - Plano, United States - European Wax Center
Description
About the Role
The Laser Manager role is responsible for laying the data and analytical foundation for a successful acquisition and CRM program that results in laser consultations, positive guest experiences and guest retention. This person will possess total ownership of the backbone of the laser marketing program. This person will be responsible for the success of our Laser marketing strategy through strategic planning and go-to market strategies. The position will collaborate with cross-functional teams, including CRM, Digital, Paid Media, Creative, Social, and PR and Partnerships teams, to define program future and develop and execute effective marketing Laser strategies.
A Day in the Life
What Sets You Apart
Education and Experience
Perks & Benefits
*This job is not eligible for US visa sponsorship*
European Wax Center is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.
This job description is a general description of essential job functions. It is not intended to describe all duties someone in this position may perform. All employees of EWC and operating subsidiaries are expected to perform tasks as assigned by supervisory/management personnel, regardless of job title or routine job duties.
