- Work directly with regional carriers, cable operators, and other retailers to develop go-to-market strategies and fully execute marketing and advertising campaigns to drive sales of our clients Handheld Phones, Tablets, and other Mobile Accessories
- Work with omnichannel teams (Project Management, Product Planning, Product Sales, etc.) to create and update product launch schedules track marketing activity for all new products ranged at assigned carriers and retail partners
- Work with our clients Brand Marketing teams to establish creative assets (e.g. photography, logos, key visuals, messaging, etc.) and delivery schedules that support the needs of each assigned carrier or retailer for placements across web, email, MMS, social media, online ads, TV campaigns, and other marketing tactics as needed
- Create presentations showcasing full go-to-market timelines, visuals and tactics for each device launch and for sustain campaigns
- Leverage marketing development funds for creation of innovative sales generating marketing tactics
- Collaborate with cross-functional teams to ensure client brand standards, key messaging and other communication priorities are properly showcased across all marketing campaign tactics
- Work with various internal teams to conduct data collections, research and insight creation to determine unique selling points for assigned carriers
- A Bachelor's Degree in marketing, business, communications, advertising or related business field is required. MBA a plus.
- Have 6+ years of marketing, media, demand gen advertising experience spanning agency or with a Fortune 500 Company
- Prior experience in product marketing, advertising, promotions or project management
- Prior experience in high-tech, telecommunications environment or retail industries preferred
- Familiarity with marketing and sales channels within high-tech product technology industry preferred
- CRM, social media, and digital media marketing experience a plus
- Comfortable working in a dynamic fast paced industry and matrix organization with multiple constituents
- Should have advanced MS Excel and MS PowerPoint knowledge and skills
- The ability to work either independently or in a team environment to achieve personal and team project goals, including the completion of assignments within and exceeding established time frames
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Description
Marketing Manager 12660
Length of Assignment: 12+ Months
Location: Plano, TX
Schedule: Hybrid (M TH in office, Friday WFH)
Summary:
The main function of a marketing manager is to lead the research of market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
Role and Responsibilities
Skills and Qualifications:
