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    Product Marketing Manager - Raleigh, United States - Leaf International LLC

    Leaf International LLC
    Leaf International LLC Raleigh, United States

    1 week ago

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    Description

    Reporting To: CEO

    Location: REMOTE

    Department: Marketing

    Role Overview:

    As a Product Marketing Manager within our Marketing team, you will play a pivotal role in translating the intricate technical concepts and features of our products into compelling product positioning, messaging, and value propositions. You will collaborate closely with cross-functional teams, including product development, engineering, marketing, and sales, to drive effective communication strategies throughout the product lifecycle

    Key Responsibilities:

    1. Drive Product Messaging and Positioning:
      1. Develop and refine technical and business-level messaging for internal and external audiences, articulating the value proposition of Leaf Agriculture's products.
      2. Collaborate with cross-functional teams to align messaging with the product roadmap and strategic objectives.
      3. Conduct market research to understand customer needs and competitive landscape, ensuring messaging resonates with target audiences.
    2. Product Communication Strategy Development:
      1. Partner with product development and engineering teams throughout the product development cycle to define communication strategies for new products and releases.
      2. Create comprehensive communication plans outlining key messaging, target audiences, channels, and timelines.
      3. Coordinate with marketing and sales teams to ensure consistent and effective communication across all touchpoints.
    3. Marketing Content Creation and Publication:
      1. Lead the creation and publication of various marketing materials, including technical blog posts, release notes, case studies, and webinars, to highlight product features and benefits.
      2. Develop compelling sales enablement collateral such as sell sheets, slide decks, and whitepapers to support the sales team in driving product adoption.
      3. Collaborate with internal stakeholders to gather insights and customer success stories for use in marketing materials.
    4. Customer Engagement and Marketing Campaigns:
      1. Spearhead customer marketing efforts, including digital (webinars) and in-person events, to engage existing customers and attract new prospects.
      2. Plan and execute dedicated marketing campaigns to promote product launches, new features, and special offers, collaborating closely with sales and marketing teams.
      3. Analyze campaign performance and customer feedback to optimize marketing strategies and improve overall customer engagement.

    Required Skills & Qualifications:

    • Bachelor's Degree (B.S./B.A.) required, Master's/MBA a plus. Relevant fields of study include Business Administration, Computer Science, Marketing.
    • Minimum of 4 years experience in product marketing roles in the enterprise software (B2B SaaS) space.
    • Solid understanding of product marketing, inbound marketing, and content marketing.
    • Familiarity with the product management process and its relationship with product marketing.
    • Strong knowledge of marketing analytics, automation, and content creation tools.
    • Experience working with B2B software (ideally global) companies, understanding the dynamics and customer journey in enterprise software companies.
    • Technical fluency and ability to translate technical capabilities into customer benefits.
    • Proven ability to craft engaging content, including blog posts, whitepapers, slide decks, videos, etc.
    • Tenacious self-starter with initiative and strong communication and collaboration skills.

    Join Our Team:

    If you are a dynamic and innovative Product Marketing Manager ready to shape the future of agriculture technology and drive impactful marketing strategies, we encourage you to apply. Be part of our mission to revolutionize farming technology and make a lasting difference in the industry.

    Who we are?

    Leaf's mission is to empower Food and Agriculture Developers by providing user-friendly infrastructure for agriculture data and services. Developers use Leaf's API to access standardized and aggregated agriculture data from all major agriculture brands allowing them to launch better products faster.

    Leaf powers products including farm data dashboards, lending products, outcome-based models, land and input marketplaces, agronomic recommendation models, traceability applications, and equipment maintenance forecasting.

    Learn more: Leaf Website

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