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    Product Marketing Manager - Raleigh, United States - Inn-Flow

    Inn-Flow
    Inn-Flow Raleigh, United States

    1 week ago

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    Description

    Location

    This is a hybrid role located near Raleigh, NC, requiring the candidate to be in this area and comfortable working in-office 1-2 days per week.

    About the Job

    Inn-Flow is on the lookout for a Product Marketing Manager with a passion for technology and hospitality. As a vital bridge between our product, marketing, and sales teams, you'll serve as an evangelist for our product strategy and functionality. By understanding and translating our product features into value-based messaging, you'll play a crucial role in driving our product's market success. Reporting directly to the Vice President of Marketing, this role is perfect for someone who is both a strategist and a tactician, able to generate innovative ideas and also bring them to fruition.

    What You Will Do

    • Market Research: Conduct market research to understand customer needs, the competitive landscape, and market trends.
    • Product Messaging: Follow market landscape and collect competitive intelligence to benchmark product capabilities and develop effective product positioning that differentiates Inn-Flow's solutions in the marketplace.
    • Go-to-Market Strategies: Define go-to-market strategies and product communication plans, develop marketing materials, and lead high-impact feature releases that drive adoption and revenue.
    • Sales and Marketing Materials: Generate customer case studies, product 1-pagers, and other collateral to support marketing and sales initiatives and guide communication efforts across multiple audiences and channels.
    • Cross-Functional Collaboration: Collaborate with cross-functional teams to develop strategic frameworks and assets for campaigns, enablement, and stakeholder communications.
    • Performance Analysis: Measure and analyze product marketing performance, adjusting strategies to meet business objectives.

    What You Need

    • Experience: 3+ years of product marketing experience, preferably in the SaaS or hospitality technology sector and 2+ years of experience with B2B marketing campaigns.
    • Communication Skills: Exceptional written and verbal communication skills, with the capability to create compelling product narratives.
    • Analytical Abilities: Strong analytical skills to measure the effectiveness of marketing strategies and adapt as necessary.
    • Cross-Functional Teamwork: Demonstrated experience working effectively with cross-functional teams to achieve product marketing goals.
    • Marketing Stack Familiarity: Hands-on experience with tools like HubSpot, Pendo, and MS Clarity.

    What Makes You Stand Out

    • SaaS and Hospitality Expertise: Prior experience in marketing SaaS products, with a deep understanding of the hospitality industry.
    • Creative Execution: Exceptional visual design and copywriting skills, with a proven track record of bringing creative marketing ideas to life, enhancing product visibility and customer.
    • Data-Driven Decision-Making: Experience with analytics tools and data-driven decision-making to inform marketing strategies.
    • Leadership: Ability to lead projects and small teams, demonstrating leadership and initiative in a fast-paced environment.

    A Little About Inn-Flow

    One Solution. Built for Hotels. - Inn-Flow operates at the cutting edge of hospitality and technology, dedicated to solving the hotel industry's most common challenges, enhancing efficiency, and driving performance. Our comprehensive suite of applications for Accounting, Labor Management, Procurement, and Sales, along with specialized Payroll and Accounting Services, are designed to streamline hotel operations. Emphasizing Automation, Integrations, and Visibility, our solutions not only stand strong on their own but also showcase Inn-Flow's core strengths when combined.

    Employee Benefits & Culture

    We value the talent and dedication it takes to make Inn-Flow a leader in hotel ERP solutions. We're committed to rewarding our team with premium benefits, including health, dental, vision insurance, flexible work-from-home policies, generous vacation time, 401k investment opportunities, continuing education, and employee discounts at major hotel brands.

    Equal Opportunity Employer

    Inn-Flow is proud to be an Equal Opportunity Employer, upholding a work environment free from discrimination and harassment. We make our hiring decisions based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, family status, or any other protected status. We stand firmly against discrimination and harassment in any form.

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