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    Senior Manager, Marketing - Raleigh, United States - Attindas - US

    Attindas - US
    Attindas - US Raleigh, United States

    1 week ago

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    Description

    Attindas Hygiene Partners designs, manufactures, and markets absorbent hygiene products. The company sells adult incontinence and infant diapers, among other products, into the healthcare, retail, and direct-to-consumer channels under brands including Attends, Indas, and Comfees as well as a wide range of private label brands for retailers.

    Mission: We champion health, dignity and comfort.

    Vision: To be a global leader in absorbent hygiene by meeting consumers' diverse needs through effective, affordable and widely available personal care solutions.

    OUR VALUES: Caring, Agile, Innovative, Unique, Personal, Genuine

    Job Summary:

    The Sr. Manager, Adult Partner Brands Marketing leads efforts to achieving our top- and bottom-line growth goals. This person contributes to strategic planning, budget planning, and commercial execution of the adult incontinence private label brand portfolio with our retail partners in NA and the UK.

    Key Responsibilities

    • Supports the development and execution of brand strategies.
    • Leads cross-functional implementation of new product and packaging changes, including attending press runs.
    • Manages internal and external partnerships and relationships.
      • Internal partners include Sales, Category Marketing/Innovation, Product Design, Operations, and Demand Planning.
      • External partners include creative agencies, print production vendors, and our retail cross-functional partners.
    • Assists with product innovation and branding initiatives for the customer portfolio in mass, drug, grocery, and ecommerce channels.
    • Employs a full range of marketing tools, including brand positioning, research, product development, claims development, package design and creative operations.
    • Leverages strong project management/team leadership skills to keep initiatives on schedule and stakeholders engaged.
    • Provides effective direction to two direct reports.
    • Guides Category Marketing and Customer Insights to shape the product roadmap.
    • Coordinates cross-functional teams to develop and substantiate product performance claims and track claims across all customers.
    • Delivers periodic marketplace analyses to help identify business opportunities within products & claims.

    Experience/Skills Required

    • BS/BA required in marketing, business, or related field; MBA preferred
      5+ years of brand/marketing experience with 2+ years of CPG brand leadership experience.
    • Experience with consumer-led product development projects, preferably in healthcare/personal care/infant care.
    • Experience in product/brand management and marketing commercialization, including developing and delivering operational marketing strategies and business plans.

    Preferred Qualifications, Professional Experiences

    • Experience in Consumer Package Goods (CPG), Fast Moving Consumer Goods (FMCG), Healthcare Marketing, and/or Private Label business
    • Strong creative eye and experience in packaging & marketing activation, including artwork/concept development, artwork reviews, and press runs.
    • Experience with new product or brand launch/activation initiatives.
    • Experience in the following areas a plus:
      • Engaging with external agencies, print vendors, and/or retailers
      • Proficiency in analytical/quantitative analysis
      • Syndicated data analysis (e.g., Nielsen, IRI) and market research
      • Package design and copy writing
      • Experience with claims development and Legal approval
      • Working with Legal for trademarks searches and/or claims development
      • Successfully building engaging slides for external and internal presentations
      • Directing consumer research including writing research briefs
      • Lead and develop direct reports
      • Drafting creative briefs and managing multiple projects with agencies
      • Prior experience with project management and/or artwork proofing software (i.e., SmartSheet & Workfront)
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