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    Digital Marketing Manager - Raleigh, United States - Michael Page

    Michael Page
    Michael Page Raleigh, United States

    3 weeks ago

    Michael Page background
    Description
    The Digital Marketing Manager will plan, develop, implement, and manage omni-channel B2B activation initiatives.

    This Digital Marketing Manager will be responsible for leading continuous development of B2B trade engagement platform by engaging the sales and trade marketing team.

    Client DetailsGreat opportunity to join a growing, innovative global consumer goods companyDescription

    Key Responsibilities:
    Digital Marketing Manager will be responsible for content development, retention, engagement. Will work with key stakeholders to develop new creative assets for the website and consumersCollaborate with product development, brand marketing, customer service, corporate affairs, and IT teamsDevelop digital marketing strategies and establish plans that involve online communication, messaging and activation with wholesale & retail partnersConnect with a wide array of data across retail (Nielsen, MSA), digital (GA) and qualitative/quantitative consumer research to draw actionable consumer-centric insights and convert them into actionable business strategiesImprove and enhance the site and provide development to improve relations with retailersProfileIdeally, looking for someone with experience in both retail & digital marketing This Digital Marketing Manager must have:B2B Marketing experience, familiar with e-mail marketing, SMS, back-end website operationsExperience with google analytics & retail data (MSAi & Nielsen)


    Job OfferGreat opportunity for growth, dynamic & forward-thinking company that offer greats benefitsMPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law.

    MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.
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