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National Account Manager II - Newark, United States - WebMD
Description
Frontline Medical Communications, Inc., a division of Medscape, is one of the healthcare industry's largest medical communications companies and a leader in digital, print, and live events.
With MDedge?, our state-of-the-art integrated web portal, and audited email database, FMC meets the marketing challenges of our clients with superior reach, optimal sponsorship opportunities, and flexible advertising programs.
FMC delivers award-winning, indexed, clinical reviews; practice and policy information; and medical news daily from on-site reporting at major medical meetings, many in collaboration with notable societies, medical associations, and opinion leaders.
FMC produces live events, digital click-for-credit, and CME in affiliation with Global Academy for Medical Education, LLC and Hemedicus.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Tasks and responsibilities:
Generate sponsorship and exhibit revenue for MedscapeLIVE's proprietary metabolic, oncology and cardiology medical education conferences.
Develop and grows business relationships with prospective pharmaceutical and medical device commercial sponsors in the assigned territory and/or therapeutic area franchise.
Conduct ongoing outreach including conference calls and in-person presentations to existing and prospective sponsors.Continually assesses revenue potential of territory/therapeutic area through analysis of the overall market, sponsors' corporate goals, pipeline outlook and general industry intelligence in order to provide accurate sales forecast.
Collaborates with internal stakeholders to develop effective sponsorship prospectus and proposals for current and prospective sponsors.Provides management with regular updates on sales-focused activities including lead generation, competitive intelligence, forecast adjustments, challenges and needs.
Keeps abreast of industry news, market conditions, competitive activities, educational and technological trends through ongoing research and engagement at industry and medical conferences, literature reviews and other sources
Contribute to the overall growth strategies for specified proprietary conference franchises
Other duties as may be reasonably assigned
Education, experience & skills:
Bachelor's Degree or equivalent in communications and/or marketing
5-10 years demonstrated success in live events/conference sponsorship sales experience, preferably in oncology
Extensive client deal-making experience and a desire to aggressively "hunt" and develop new business
Familiarity with Salesforce
Demonstrated promotional marketing writing and planning
Confidence in writing and communications skills, as well as developing and presenting concepts to internal and external audiences.
Peripheral knowledge of various disease state and underlying sciences is ideal
Experience producing high-quality creative campaigns in a fast-paced, deadline-driven environment
Professional demeanor, strong work ethic, and enjoys working on a team
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