- Support the Integrated Marketing Team by running the day-to-day execution of promotional and seasonal campaigns and assisting in planning of future campaigns.
- Work in tandem with cross-functional teams to facilitate successful marketing campaigns inclusive of CRM, website, promotions, media, influencers, PR, etc.
- Own the marketing calendars (GTM, creative timelines) for campaign timing and deadlines
- Assist with developing creative marketing briefs for omnichannel execution
- Stay up-to-date with the competitive environment and marketing landscape to translate those into proactive, actionable recommendations/ideas for the business
- Help with weekly, monthly, and quarterly reporting data pulls, gathering insight from our current and past marketing efforts
- Own and submit all necessary Workfront jobs (project management tool)
- Traffic creative assets to the digital marketing team, wholesale accounts
- Develop and maintain standards guide sites for both MICHELE & Zodiac
- Build and maintain strong relationships with internal cross-functional departments and global marketing partners
- Participate in the team's bigger picture strategic work including brainstorms, campaign performance reviews, competitive analyses
- Participate in team meetings including weekly cross-functional collaboration meetings, status meetings, business reviews, etc.
- Proactively bring forth new ideas/opportunities to the team to help grow the business
- Highly motivated, self-starter with a sense of ownership, willingness to learn, and innate curiosity
- Strong desire to succeed and find new ways to grow the business
- Ability to partner and collaborate easily with in-house teams
- Strong verbal and written communication skills
- Strong organizational skills
- Bachelor's degree and 0-2 years of marketing or advertising experience (including internships)
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Global Integrated Marketing Coordinator - Richardson, United States - Fossil
Description
Make an ImpactWe're looking for a sharp and energetic Integrated Marketing Coordinator to support marketing strategy and execution for Fossil Group in the Americas. The right candidate will be highly motivated, willing to learn, and passionate about marketing.
This position is responsible for supporting the Luxury Integrated Marketing team across a select group of brands. This position reports to the Sr. Specialist and supports overall execution, calendar, process management, and recap reporting.
Primary Responsibilities:
At Fossil Group, we dare to dream, disrupt, and deliver in a better way. We are committed to creating great watches, jewelry, and leather goods by investing in technology and long-term value creation. We do this by living out our core values - Authenticity, Grit, Curiosity, Humor and Impact - each and every day, continually powered by purpose and our people. Come be a part of Fossil, where we thrive on diversity, innovation, uniqueness, and inclusion
Your Skills
We are committed to creating an inclusive culture and strongly encourage candidates of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents and individuals with disabilities to apply. If you need accommodations at any point during the interview process please let us know at
#LI-Hybrid, #LI-MF
The Perks
•Comprehensive benefits packages inclusive of health and well-being services
•401(k) match and education on retirement planning
•Paid parental leave for eligible employees, and a Return Back to Work program for new parents and caregivers to phase back into work on a reduced schedule
•Generous Paid Time Off including Floating Holidays, Volunteer Time, and Summer Flex Fridays
•Hybrid working schedules
•Tuition reimbursement on approved programs
•Fossil merchandise discounts
•Career Development Programs