Marketing & Content Coordinator - Plano, United States - WC HOLDINGS MANAGEMENT LLC

Description

Job Description

Job Description

Description
The Marketing & Content Coordinator will assist in creating best-in-class, fully integrated digital strategy, rooted in WHY focused philosophy.

As a Marketing & Content Coordinator for FB Society, you will own creative content capture and strategic execution of social media and creative properties for Whiskey Cake.

The Marketing & Content Coordinator will support the Senior Brand Manager of Whiskey Cake in maintaining website, menus and POS materials.

This role requires the ability to manage multiple, concurrent projects and initiatives while maintaining a positive attitude and energy.

Driver of Digital
Develop strategic brand-right content calendars and execute posting for Instagram, Facebook and Tik Tok social media platforms
Set specific objectives and pull monthly analytics reporting to inform content strategy
Act as point person for local social leads at each restaurant location and track performance to ensure expectations are met
Collaborate with creative services to develop effective and on-brand promotional collateral
Develop email campaigns and analyze results to drive ongoing improvements in open rates, clicks and reservations
Communicate with followers, respond to queries in a timely manner and monitor customer reviews for brand-wide accounts
Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout)
Ideate and execute digital campaigns to drive brand awareness and engagement
Stay up to date with current technologies and trends in social media, design tools and applications and act quickly on timely trends
Brand Ambassador
Engage with brand platform/campaign to ensure fresh, exciting messaging reflective of Brand Pillars and DNA
Assist with managing the marketing calendar and execution of tactical support for Whiskey Cake
Assist with traffic driving campaigns, leveraging promotions, events and integrated campaigns
Business Partner
Measure, analyze and optimize brand marketing campaigns and programs
Support brand manager and external agencies to create and produce impactful menus, in-restaurant POS materials and graphics for ad campaigns and events
Create, proofread, and edit copy for various brand marketing channels, ensuring consistent voice
Conduct both broader and local market research and analyze competitive trends
Manage external vendors for production and fulfillment of marketing materials
Local Marketing Maven
Successfully execute marketing tactics for new restaurant openings
Identify and activate local marketing opportunities, sponsorships, and grassroots marketing
Work with restaurant operations leadership to ideate sales building promotions


A Successful Marketing Coordinator:
Outstanding copywriting skills using brand voice
Up-to-date with the latest digital technologies and social media trends
Demonstrates an exceptional sense of creativity
Delivers out-of-the-box thinking and solutions
Self-starter who thrives is a fast-paced environment
Handles and prioritizes multiple projects
Previous experience in social media management
Bachelor's degree in Marketing, Advertising, Communications, Business, or similar
Previous experience in the restaurant, food service or hospitality industries

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