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Richardson

    CRM Marketing Coordinator - Richardson, United States - Fossil

    Fossil
    Fossil Richardson, United States

    3 weeks ago

    Default job background
    Description
    Make an Impact

    The CRM Marketing Coordinator is responsible for supporting North America CRM strategy development, execution, and reporting for specified owned brands - Fossil (US, Canada), Watch Station (US, Canada), Skagen (US), and Michele (US).

    Primary Responsibilities:
    • Project manage e-mail marketing programs using the CRM Email Briefs and Workfront management tool and maintain the e-mail SmartSheet marketing calendar
    • Proactively monitor all required assets needed by developers to build all upcoming email campaigns have been delivered in a timely manner and provide alert for any campaigns at risk
    • Oversee QA process for email campaigns to ensure content is accurate, links are functional, and maintain accessibility standards.
    • Open up workfront jobs and provide task due dates for cross functional teams
    • Partner with HTML email coding partner to execute email builds (timeline, coding guidance, Salesforce Marketing Cloud (SFMC) content builder, pre-deployment QA testing, etc.)
    • Support development and execution of CRM tests to drive performance optimization
    • Build weekly dynamic content and any new personalization opportunities
    • Pull weekly, monthly and quarterly performance analytics & insights, share key learnings with CRM team
    • Analytics resources include: Google Analytics, Salesforce Marketing Cloud, Tableau, etc.
    • Build and maintain strong relationships with global teams, vendors/partners, and cross-functional departments
    • Provide additional reporting/admin task support to the team to meet deadlines and targets
    • Execute A/B testing plans with guidance CRM team
    • Maintain email calendars are up-to-date with any promotional updates and provide solutions for larger changes
    • Maintain and pull new audience segments for upcoming tests
    • Support and work closely with Email Specialist on any upcoming tests and/or enhancements
    Who We Are

    At Fossil Group, we dare to dream, disrupt, and deliver in a better way. We are committed to creating great watches, jewelry, and leather goods by investing in technology and long-term value creation. We do this by living out our core values - Authenticity, Grit, Curiosity, Humor and Impact - each and every day, continually powered by purpose and our people. Come be a part of Fossil, where we thrive on diversity, innovation, uniqueness, and inclusion

    Your Skills
    • Must have experience in Salesforce Marketing Cloud (email building, scheduling, managing data extensions, using Content Builder)
    • Experience with CDP, other CRM platforms is a plus
    • Experience with Movable Ink and/or other dynamic content platform tools a plus
    • Strong verbal and written communication skills
    • Strong organizational and prioritization skills to provide support to five brands
    • Desire to learn and grow in a fast-paced environment
    • Problem solver and quick thinker
    Accommodations Statement

    We are committed to creating an inclusive culture and strongly encourage candidates of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents and individuals with disabilities to apply. If you need accommodations at any point during the interview process please let us know at #LI-Hybrid, #LI-Onsite, or #LI-Remote #LI-personalized hashtag

    The Perks

    • Comprehensive benefits package inclusive of health and well-being services

    • 401(k) match and education on retirement planning

    • Paid parental leave for eligible employees, and a Return Back to Work program for new parents and caregivers to phase back into work on a reduced schedule

    • Generous Paid Time Off including Floating Holidays, Volunteer Time, and Summer Flex Fridays

    • Hybrid working schedules

    • Tuition Reimbursement on approved programs

    • Fossil Merchandise Discounts
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