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    Sr Performance Marketing Manager - Boise, United States - Idaho State Job Bank

    Idaho State Job Bank
    Idaho State Job Bank Boise, United States

    1 week ago

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    Description


    Sr Performance Marketing Manager at Cengage Group in Boise, Idaho, United States Job Description We believe in the power and joy of learning At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning.

    We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

    Our culture values diversity, engagement, and discovery Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being.

    We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work.

    We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day.

    To learn more, please see .


    What you'll do here:
    Milady is seeking a dynamic and driven Sr. Performance Marketing Manager to specifically own marketing of an Advanced Education initiative. You will be developing and implementing campaigns to optimize marketing performance, efficiently acquire leads and customers, and drive revenue. This role requires a deep understanding of digital marketing channels, including display, social, PPC, analytics, and data-driven decision-making.


    Key Responsibilities:
    + Work with internal and external resources (e.g., agency) to develop and implement comprehensive performance-based marketing campaigns to drive lead and customer acquisition, and revenue growth + Collaborate with cross-functional teams to align all performance marketing efforts with program goals, ensuring consistency and effectiveness across channels + Research and create compelling offers, optimize and A/B test landing pages to reach lead generation targets + Own and maintain CDP integrations (sources and destinations). Leverage CDP to develop an effective nurturing program, inform Enrollment Team on most qualified leads, and encourage on-time completion of courses + Ensure consistent measurement of all relevant metrics within every channel/list, creative, and offer + Monitor and analyze key metrics, such as conversion rates, acquisition costs, ROAS, as well as channel-specific metrics, including multi-channel interaction, and make data-driven decisions.

    Regularly present result to the Leadership Team + Analyze customer insights and the competitive landscape to identify new opportunities for growth and continuous improvement Skills you will need here:
    + 7+ years of experience in performance marketing or growth marketing + A Bachelor's Degree or equivalent experience in Marketing or an equivalent combination of education, skills, and experience + Expertise in customer journey mapping, segmentation, and targeting strategies, including optimizing display/social/PPC campaigns + Strong analytical skills and the ability to present complex analyses clearly and concisely + An entrepreneurial demeanor with a bias towards action + Ability to work cross-functionally with various teams and departments + Attention to detail and a commitment to delivering great customer experiences + A forward-thinking approach that balances current priorities with scalable strategies for future growth Milady, a Cengage Group Company, is the number one provider of beauty and wellness learning solutions for schools all over the world. Since 1927, we have proudly provided the industry with educational resources for programs in Cosmetology, Esthetics, Barbering, Nail Technology, Makeup, Massage Therapy, Salon & Spa Management and Business Training. Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage's EEO/Affirmative Action Policy signed by CEO Michael Hansen ( and Equal Employment Opportunity is the Law notice ( by visiting their corresponding links. Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at or you may call us at About Cengage Group Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education. Base Pay Range The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range. $73, $117,400.00 USD Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education. To view full details and how to apply, please login or create a Job Seeker account
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