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    Content Marketing Manager - San Francisco, United States - Trov

    Trov
    Trov San Francisco, United States

    1 week ago

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    Description

    Content Marketing @ Pave:


    Confidently setting and managing employee compensation is a big problem to solve and a huge story to tell in the market.

    We're hiring our first content marketing manager to create the content strategy and find the right words to do it.


    As an early member of the team, you'll wear many hats and set the foundation for several content programs—from creating and implementing tone and voice guidelines, to crafting and editing longform content, to finding novel and counterintuitive ways to share our insights and research.

    This role is a combination of executing content initiatives that generate pipeline and drive brand awareness through thought-leadership.

    You'll work closely with Marketing, Product, Sales, and Data teams to create content for every stage of the customer journey and will report directly to the VP of Marketing.


    What you'll do:
    Build demand gen content assets to generate leads and support prospects throughout the buyer journey

    Develop thought-leadership pieces and campaigns that feature insights from Pave's compensation dataset

    Tell the story of Pave through our incredible customers with case studies, videos, and quotes

    Develop our first tone and voice guidelines and serve as the go-to expert

    Manage Pave's social media presence (primarily on LinkedIn)

    Own long-form content channels including—blog, resource pages, SEO articles—and optimizing their performance to hit business goals

    Craft and edit short-form copy for ads, web, email, and social

    Manage content for our successful webinar program

    What we're looking for:

    4+ years of content marketing or editorial experience for B2B SaaS

    At least 2+ years of writing about or researching topics related to compensation, finance, economics, or HR

    Knack for translating technical topics (like compensation) into easy-to-understand concepts

    Familiarity with SEO best practices and strategies that drive organic traffic

    Comfort with data - both in writing about it and using it evaluate the success of your content

    Excellent storytelling abilities - You have strong communication skills, both written and verbal

    Experience writing for or designing campaigns for business audiences (e.g. specifically for managers, executives, etc)

    What you'll get out of it:

    Opportunity to develop and shape Pave's brand with thought-leadership

    You're the first in the role, and our tone, voice, and the written expression of Pave

    Experience in telling amazing stories—compensation data is some of the most interesting data to write about, and we have a lot of it

    Further an incredibly important vision to make compensation fair

    A lot of learning, and a lot of fun

    #J-18808-Ljbffr
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