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Retail Shopper Marketing Manager Omnichannel - Los Angeles, United States - Colgateinvestors
Description
Titel:
Retail Shopper Marketing Manager Omnichannel (m/w/d)
Umzugsuntersttzung durch das Unternehmen innerhalb des Landes
# Hamburg, Hamburg, Deutschland
**Job Summary:**
* Entwicklung und Umsetzung von Produktneueinfhrungen und insight-basierten Shopper Marketing Programmen
inklusive Aufbereitung alternativer 5P-Szenarien als Entscheidungsgrundlage
* Verantwortung fr monatliches Tracking/Analyse der betreuten Produktkategorie
inklusive Prsentation von Risks and Opportunities sowie der Ableitung von konkreten Handlungsempfehlungen
**Aufgabenbereich:**
* Vermarktung des Produktportfolios ber verschiedene Handelskanle im B2C-Bereich
* Umsetzung von Produktneueinfhrungen - inklusive Aufbereitung alternativer 5P-Szenarien als Entscheidungsgrundlage
* Anpassung der Markenprsenz und von Aktivierungskonzepten an die verschiedenen Handelskanle
* Aktivierung des Shoppers am Point-of-Sale (Schaffung von Nachfrage)
* Laufende Analyse der Entwicklung von Produkt, Marken und Markt
inklusive monatlicher Prsentationen zu Risks and Opportunities sowie der Ableitung von konkreten Handlungsempfehlungen
* Enge Zusammenarbeit und Schnittstellenfunktion zwischen den Bereichen Sales, Marketing und Finance
* Prsentation der Projekte auf Vertriebstagungen und bei Kundenterminen
**Voraussetzungen:**
* Abgeschlossenes Studium im kaufmnnischen Bereich oder vergleichbare Ausbildung
* Mindestens 5 Berufserfahrung im Bereich im Marketing der Konsumgterindustrie oder im Vertrieb im Bereich Lebensmitteleinzelhandel/Drogeriemarkt
* Verstndnis fr die Konzepte, Strategien und Vorgehensweisen im Lebensmitteleinzelhandel/Drogeriemarkt
* Ausgeprgte analytische Fhigkeiten gepaart mit strategischer Vorgehensweise
* Ergebnisorientierung und die Fhigkeit, komplexe Sachverhalte anschaulich darzustellen
* Schnelle Auffassungsgabe sowie hohe Lernbereitschaft, sowie ein eigenstndiger und effizienter Arbeitsstil
* Crossfunktionale Arbeitsweise
* Spa an Teamarbeit und die Bereitschaft, Verantwortung zu bernehmen
* Deutsch und Englisch flieend in Wort und Schrift
* Sichere Kenntnisse der gngigen MS Office Programme
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Colgate-Palmolive ist ein weltweit fhrender Konsumgterhersteller, der sich insbesondere auf die Bereiche Zahnpflege, Krperpflege, Haushaltspflege und Tiernahrung spezialisiert hat. Colgate verkauft seine Produkte in ber 200 Lndern und Gebieten unter weltweit bekannten Konsumgtermarken wie Colgate, Palmolive, elmex, Toms of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, sowie Hills Science Diet und Hills Prescription Diet.
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