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    Head of Sales and Marketing - Chicago, IL, United States - Fairlawn Real Estate

    Fairlawn Real Estate
    Fairlawn Real Estate Chicago, IL, United States

    1 week ago

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    Description
    We're seeking an exceptional individual to lead our marketing and sales efforts at Fairlawn.

    As the Head of Marketing and Sales , you will have the exciting opportunity to shape this role and further develop our marketing and sales functions.

    From crafting leasing initiatives to shaping corporate branding, you'll lead with boundless creativity, visionary insight, and just a hint of magic.

    Fairlawn is a rapidly growing, fully integrated real estate firm specializing in value-added and ground-up development projects in the Midwest.

    With plans to expand into multiple new markets over the next three years and grow our portfolio from 5,400 to 10,000+ units, we need someone who can blend creativity, analytical thinking, and leadership skills to drive our growth through effective marketing strategies and sales execution.

    Be Kind, Own It, Be Flexible, and Always Improve. Develop and implement comprehensive marketing plans to boost leasing and occupancy rates across our properties
    Lead and manage a team responsible for brand management, advertising, digital marketing, social media, and public relations efforts
    Collaborate with internal teams to identify market trends, competitive intelligence, and resident preferences to inform marketing strategies
    Utilize data analytics to measure and optimize marketing performance, including lead generation, conversion rates, and ROI
    Oversee the design and implementation of marketing collateral, website content, and digital campaigns, ensuring consistency, accuracy, and effectiveness
    Develop and maintain relationships with strategic partners, vendors, community leaders, and industry stakeholders to enhance visibility and drive positive brand perception and leasing activity
    Create cohesion within the company and promote company culture through training, organization, and attendance of team events
    Participate on our Senior Leadership Team, collaborating with leaders across various disciplines to address issues and drive the company's strategic priorities
    Learn and ensure compliance with all Fair Housing Laws including local, state, and federal housing regulations (We provide training)
    Medical, Dental, Vision, and Life Insurance - Starting on First Day of Employment - to access care for positive health outcomes and your overall well-being
    ~ Employee-sponsored benefits including Short Term Disability, Life Insurance, Critical Illness, Accident, Flexible Spending, and
    ~ Accounts to avoid costly medical expenses due to gaps and ensure that all your medical needs are met
    ~401(k) Retirement Plan with Match to invest in your future wealth and retirement
    ~ Paid Vacation, Sick Leave, and Holiday Pay to help you reset and come back rejuvenated and refreshed
    ~ Have an undergraduate degree (in a relevant discipline including marketing, communications, hospitality, business administration or advertising)
    Have at least ten years of marketing and sales experience, with at least 3 years in a leadership role within the real estate industry
    Have at least 5 years of direct people management experience, with demonstrated experience successfully building, leading, and managing teams
    Have a proven track record of developing and executing successful marketing strategies that drive leasing and occupancy growth
    Have knowledge of real estate market dynamics, multifamily housing trends, and property and asset management best practices
    Are a creative thinker with a passion for innovation and continuous improvement
    Microsoft Office, AppFolio, Outlook, digital marketing tools, CRM systems) and can easily adapt to changing technology
    Be Kind, Be Flexible, Own It, and Always Improve
    Availability to work longer hours and weekends during peak times including onboarding new properties and summer turnover
    Ability to travel and work remotely

    Must be able to complete the physical functions of the position including, but not limited to the ability to walk properties and complete physical inspections, able to understand and utilize management reports, memos, and other documents to conduct business, Ability to communicate orally with customers, vendors, management, and other co-workers, and regular use of the telephone and e-mail for communication is essential.

    Occasionally moving objects up to 15 pounds about the office.
    Regular use of the telephone and e-mail for communication is essential.

    Hearing, vision, and speaking within normal ranges are essential for normal conversations, receiving ordinary information, and preparing or inspecting documents.

    Able to understand and utilize management reports, memos, and other documents to conduct business.
    The job is performed indoors in a traditional office setting. Activities include extended periods of sitting while working at a computer and fast-paced operations and events.

    While meeting all qualifications is preferred, we understand that exceptional candidates may bring comparable experience and skills to the table including prior experience at Fairlawn Real Estate .

    We value diversity of thought and experience, and we are committed to considering all applicants [internal and external] and to identifying and selecting the most qualified applicant for the role.

    Fairlawn Real Estate is a fast-growing real estate firm managing approximately 5,000 units throughout Central Illinois and Indianapolis.

    Our company uses the Entrepreneurial Operating System (EOS) to run and help grow our business – the tools from EOS contribute to finding the right people and putting them in the right roles, effectively solving issues as they arise, and building a culture of accountability.

    We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, marital status, or any other characteristic protected by law.

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