- Directly responsible for growing the number of users who join our program while keeping constant or improving our CAC/ROAS
- Lead, mentor and the user acquisition team
- Work cross-functionally to bring campaigns and results to life: working with designers, copywriters, product team, data analysts, and more.
- Lead the team through various stages of marketing maturity through a mix of launching and cracking new products and markets as well as growing acquisition for our mature products and programs
- 10+ years of a proven track record of driving towards new user acquisition growth goals under set CAC/ROAS or volume targets, timelines and budgets at scale.
- 5+ years as a proven people leader able to guide, influence and motivate teams and organizations with a track record of managing performance and driving towards measurable goals and outcomes.
- Deep knowledge of paid media, measurement, and performance marketing channels such as Facebook, TikTok, Google ads, mobile DSPs, TV, direct mail and more.
- Mastery of hypothesis driven A/B, MVT and incrementality testing with the ability to lead a team through analyzing test result data to tease out learnings and insights to inform future testing.
- Strategic thinker and leader, able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities, and mobilize teams and resources to move the business forward.
- Self-starter with a move-fast bias towards action who is able to manage multiple, competing priorities in a fast-paced environment.
- Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles.
- Understanding of what makes effective and strong direct response creative with a framework to keep adjusting and learning based on experimentation.
- Experience in a fintech business, or a D2C industry and SQL proficiency is a bonus.
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Director of User Acquisition
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Director of User Acquisition - San Francisco, United States - Kikoff Inc
Description
We're looking for a Director of User Acquisition who can help us continue to grow as the #1 credit-building app. You'll be responsible for leading and growing a team of performance marketers while growing our acquisition volume with CAC/ROAS goals. Kikoff financial products have already helped hundreds of thousands of customers improve their credit scores; and with your help we can improve the financial lives of millions more.
This is a full-time position in our San Francisco headquarters with benefits and equity in a fast-moving and fast-growing environment that will help you grow your abilities and career as you help build a better ecosystem of credit for our customers.
What you'll do:
This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We are backed by some of Silicon Valley's top VCs, including GGV capital, Lightspeed Ventures, Female Founders Fund, and others. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact.
US salary range for this full-time position consists of base + equity + benefits
Our salary ranges are determined by role and experience:
$190k - $230k base + equity
Competitive pay based on experience
Medical, dental, and vision coverage - Kikoff covers the full cost of health insurance for the employee
Stock Options
Generous flexible vacation policy to help you recharge
Regular team building events to help you get to know the Kikoff team and soo much more Our last virtual cooking event had everyone's mouth on fire, but cooled down by home-mixed cocktails.
Equal Employment Opportunity Statement
Kikoff Inc. is an equal opportunity employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
Please reference the following information for more information:
If you need reasonable accommodation for a job opening please connect with us at and describe the specific accommodation requested for a disability-related limitation. Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process.
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