Director Of User Acquisition - San Francisco, CA, United States - Inkitt

Description

Come build The Disney of the 21st Century with us

At Inkitt, we believe every author should have an equal opportunity to succeed . Our mission is to discover hidden talents and turn them into globally successful authors. Traditional publishing often leaves authors behind with human editors responsible for selecting books fit for publication. Inkitt is a pioneer at the forefront of data-driven publishing. By inventing an algorithm which analyzes users' reading behavior to identify hits, we have removed subjectivity from the traditional publishing equation. This gives Inkitt the unique ability to discover hidden talents that might otherwise have gone unnoticed.

Are you a builder? We are looking for the change-makers of the world; the people who build the blueprint anytime they are unsatisfied with the status quo. Come build The Disney of the 21st Century with us by developing our books, audiobooks, creation of games, TV shows and movies

• Grow Galatea's target audiences through organic and paid media channels
• Plan, execute, analyze and optimize user acquisition campaigns across performance UA channels
• Own the strategy for your channels, demonstrating expertise in managing large budgets and media planning
• Track and report on key metrics on a regular basis
• Ensure good data and dashboard setup with Business Intelligence, and full conversion funnel is understood and used for optimizations
• Evaluate our tracking and attribution setups and optimize accordingly to ensure the accuracy of reporting
• As part of your role, you will be a trusted and professional advisor to all relevant stakeholders (i.e. for Marketing, Product, BI, Engineering)
• Keep up with industry trends and new UA opportunities beyond existing channels

• You have 6+ years of experience managing paid UA campaigns for a mobile & web application for B2C environment
• 2+ years managing and developing a high-performing team
• You are passionate, constantly curious, and a proactive marketer
• Testing and experimenting to discover new areas of growth, and seeking improvements in the way things are done are in your DNA
• You have strong data analysis experience and can articulate your findings with the team, and also with technical and creative stakeholders
• You have a deep understanding and proven competencies in at least Meta, Google, Tiktok. Added bonus ASA, ASO, DSPs, Ad Networks, Display, Affiliates, Email, etc.
• You are a confident user of Excel, Google Sheets and Dashboard tools
• You are experienced with GTM, Adjust or any similar MMP tool
• You have a great attitude and value friendly, open and honest communication
• Be keen to learn and welcoming towards constructive feedback
• You are a real team player that can adapt easily to others
• You are experienced with working in a fast-paced environment and you are not afraid to roll up your sleeves and get your hands dirty
• You are highly proficient in spoken and written English

• Explore our 401k plan, designed to help you save for the future.
• Enjoy health benefits tailored to your needs, including medical, dental, and vision coverage.
• Receive professional coaching after two years with us
• Join us for team-building events, including our annual Tulum trip
• Access the Galatea App for free,
• Continue to learn Unlimited budget for self-development books
• Choose a charity for us to donate to on your work anniversary
• Stay fueled with snacks and drinks from our micro-kitchens.
• Stay active with Class Pass memberships for US based employees and and gym access for Berlin employees
• Bring your furry friend to our offices in Berlin and San Francisco

• We're a dynamic Series C startup backed by heavyweight investors like NEA, Khosla Ventures, and Kleiner Perkins
• Our mission is clear: to provide authors with an exciting platform that fuels their passion for writing and propels them toward new opportunities for discovery
• We're excited to share we've signed Entertainment 360 to represent Inkitt and our authors in the world of film and television
• We aim to revolutionize digital storytelling, integrating artificial intelligence to distinguish compelling narratives. We recently secured $37m in Series C funding with investment led by Vinod Khosla of Khosla Ventures

$160,000 - $190,000 a year

At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.

We look forward to hearing from you

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