- Develop and execute comprehensive partner marketing programs
- Own the partner-facing communication strategy (think : webinars, newsletters, content)
- Manage and curate partner resource libraries to support enablement of the field
- Analyze program performance and translate insights into actionable strategies
- Design partner-driven sales & marketing campaigns
- Collaborate with events on partner-focused initiatives
- Continuously optimize & improve partner program effectiveness
- Strategy development & deployment: Develop the strategic vision for partner marketing - and then execute on the comprehensive plan; own the day-to-day execution for a wide range of partner marketing initiatives, including creative, budget, targeting, and reporting
- Partner & field enablement: Own the partner-facing communication strategy to enable the field; develop strategies & materials for partner enablement; drive systems to educate & reward partners.
- Campaigns: Develop the co-marketing activity calendar to support sales strategy; create & execute on quarterly marketing plans with partners to generate demand & meet sales and pipeline objectives; create and manage content, as needed, to support partner programs
- Content development: Develop content for partner marketing opportunities, including webinars, blog posts, talks, keynotes, social media, and PR
- Relationship building: Establish relationships with key stakeholders within the partner ecosystem and joint clients to drive programs forward
- 3+ years of partner marketing experience
- 5+ years of marketing experience in a B2B environment, ideally with a focus on demand generation or campaigns
- Proficiency in Salesforce
- Ability to meet deadlines with a high degree of motivation
- Manage multiple projects simultaneously, set priorities, utilize resources, and meet deadlines
- Strong project & program management skills
- Excellent communication and presentation skills
- Thrives in a fast-paced environment
- Ability to work individually as well as collaboratively
- Attention to detail
- Proven problem solver that takes initiative
- Health, Vision, Dental Benefits
- 401 (K) Plan with Employer Matching
- Competitive Bonus Structure
- Employer Paid Life Insurance and Disability Insurance
- Generous Paid Time Off Plan
- Technology Reimbursement
- Vacation Bonus
- Paid Office Closure December 24-January 1
- Paid Holidays Schedule
- Certification Reimbursement
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Senior Partner Marketing Manager - Tampa, United States - A-LIGN External
Description
About the RoleA-LIGN is seeking an experienced Partner Marketing Manager to support the rapid expansion of our partnership program. In this role, you'll be the mastermind behind our partner marketing strategy. You'll design and execute programs that drive revenue, maximize partner activation, and acquire new customers.
In this role, you'll :
This crucial role has the chance to make a real impact for a strategic, results-oriented marketer who thrives in a fast-paced environment.
Reports to: VP Demand
Pay Classification: Full-Time, Exempt
Responsibilities
EXPERIENCE
A-LIGN is a technology-enabled security and compliance partner trusted by more than 2,400 global organizations to confidently mitigate cybersecurity risks. We work with small businesses to global enterprises with services spanning across SOC, Penetration Testing, PCI DSS, HITRUST, ISO and privacy compliance. Our proprietary compliance management platform is transforming the compliance experience by enabling an anytime, anywhere approach to audits.For more information, visit
www.A- .
Come Work for A-LIGN
Apply online today at A- and learn about life at A-LIGN by following our Careers at A-LIGN LinkedIn
A-LIGN is an Equal Opportunity Employer Minorities, women, disabled, and veterans encouraged to apply