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    Marketing Manager - Tampa, United States - Cyber Fox

    Cyber Fox
    Cyber Fox Tampa, United States

    2 weeks ago

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    Description

    General Summary:


    CyberFOX is a global cybersecurity solutions provider focused on identity access management (IAM) with their two flagship products in password management (Password Boss) and privilege access management (AutoElevate) specifically for managed service providers (MSPs).

    CyberFOX provides MSPs with solutions to monitor, manage and mitigate risks as components in their identity access management (IAM) strategy.

    CyberFOX enhances and tightens security practices for MSPs while simplifying and improving end-user experiences. CyberFOX and their solutions were built for the unique needs of todays MSPs while providing simple affordable, practicable security.


    Job Summary:
    CyberFOX, is seeking a Marketing Manager - who will be responsible for supporting a scalable lead generation program for CyberFOX - including digital demand generation program, targeted campaigns, and reporting function, driving the successful execution

    and impact of the plan across the customer lifecycle to achieve acquisition targets.

    The role is responsible for delivering measurable value from marketing programs, while instilling a clear level of accountability across the revenue team (marketing and sales).


    Depending on the level, you may lead and own the strategy (and execution) for net new- logo business for the business, using multiple channels to run demand generation campaigns across email, account-based marketing, website, and leveraging content generated such as ebooks, white papers and webinars for content syndication, media buys and lead nurture activities.

    The successful candidate will also understand how funnel optimization changes and requirements at various stages and will have experience in continuous testing and optimization.


    Essential Duties and Responsibilities:
    Develop and execute marketing programs, including segmentation, testing, and deployment
    Support social media marketing programs, through content creation for target audience
    Support essential marketing operations initiatives in HubSpot regarding enterprise IT, such as managing the lead lifecycle, lead scoring, lead nurturing, and data cleansing
    Understand and evaluate campaign metrics and report on campaign performance to the Revenue Leadership Team
    Identify reporting dashboards to gain actionable insights into campaign effectiveness and marketing impact
    Assist with lead and revenue reporting to key stakeholders
    Interface with all colleagues to understand needs of sales, service and events
    Other duties as assigned

    Qualifications:

    • 5 years of marketing experience, preferably at a software or technology company
    Ideal candidate has marketing experience targeting Managed Service Providers or IT professionals
    Startup experience or experience with many facets of marketing
    Experience with CRM platforms (HubSpot)
    Strong analytical experience using Microsoft Excel
    Excellent problem solving and critical thinking skills
    Exceptional verbal and written communication skills
    An analytical and process-oriented mindset
    Ability to learn new platforms and processes quickly
    Ability to handle multiple tasks with strong organizational skills and attention to details
    Bachelors Degree required


    Compensation/Benefits:
    Salary level depending on experience and starting role
    Health Insurance
    Vision & Dental Insurance

    PTO
    Potential Employee Equity


    Working Conditions:
    Monday

    Friday, 8:30am

    5:30pm ET

    Professional office environment or home environment if restrictions prevent open access to an office environment.
    CyberFOX is a hybrid working environment. Tuesday and Fridays are work from home days. Monday, Wednesday, Thursday are in-office days.
    Headquarters is Tampa, Florida.


    The statements above are intended to describe the general nature and level of work being performed by people assigned to this job.

    Other duties may be assigned as needed. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
    by Jobble

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