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    Marketing Manager - Tampa, United States - MattLaw

    MattLaw
    MattLaw Tampa, United States

    3 weeks ago

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    Description
    Benefits:

    401(k)

    401(k) matching

    Competitive salary

    Health insurance

    Paid time off

    To learn more from our founder and Managing Partner about MattLaw and the next steps in applying for this position, please call MATTLAW).


    ABOUT US


    MattLaw is a team of Tampa area injury lawyers led by Matt Powell, who has protected thousands of victims and their families for over 35 years.

    MattLaw protects the most vulnerable of our society, people who can't protect themselves, children, and the elderly.

    Mothers can't control what the doctors, nurses, and hospitals are doing during the birth of their child, they place their trust in these professionals, and occasionally they are betrayed resulting in a child born with cerebral palsy.

    Children are unknowing victims of dangerous products, predatory coaches, religious leaders, or unsafe playgrounds. Our elderly are unable to protect themselves in nursing homes that are understaffed or potentially unsafe.

    We are active in helping to keep kids safe by sponsoring local charity events throughout the Tampa Bay area where we give children free bicycle helmets and other bicycle riding safety equipment.


    SUMMARY:
    The Marketing Accountability and Quality Control Officer at MattLaw is responsible for overseeing the entire marketing department.

    This responsibility includes managing the organization's marketing strategy, creating a comprehensive marketing plan, and continuously assessing the strategy and plan for both effectiveness and ROI.

    The marketing strategy and plan should be used to plan, coordinate, and direct all marketing efforts.


    This position requires a high degree of understanding of advertising, marketing, websites, website SEO, copyright, television, trademark, event planning, community involvement, publishing, and art team supervision.


    ESSENTIAL DUTIES AND RESPONSIBILITIES:
    Managing the organization's marketing strategy and comprehensive marketing plan

    Communicating the marketing plan to both internal staff and external partners

    Coordinating marketing campaigns from beginning to end

    Creating and managing advertising and promotional campaigns

    Conducting competitor research to stay current on trends

    Researching the demand for MattLaw's services

    Creating and maintaining a successful brand and image that attracts clients to MattLaw

    Identifying potential clients or marketing opportunities where there is a need

    Organizing events from start to finish, including ordering swag

    Overseeing social media marketing and content marketing

    Sending all advertising material to FL Bar Associating for approval and tracking progress

    Quality control of all media

    Tracking marketing activities and evaluating effectiveness

    Oversee the Intake process

    Act as "secret shopper / client" to test the intake process to find holes in our workflows.


    ADDITIONAL DUTIES INCLUDE:
    Creating, maintaining inventory for firm

    Maintaining client birthday list and sending birthday cards

    Planning and scheduling employee functions


    EXPERIENCE AND SKILLS REQUIRED:
    Bachelor's Degree in Business Administration, Marketing, or a related field

    Minimum of 5 years of experience running a marketing team, preferably in a legal or professional services setting

    Experience with digital marketing forms such as social media marketing and content marketing

    Professional in punctuality and appearance

    Excellent leadership and management skills

    Strong analytical and problem-solving skills

    Exceptional communication and interpersonal skills

    Proven ability to manage budgets

    Ability to work well under pressure and manage multiple projects simultaneously

    Proficient in Microsoft Office, Google Docs, Instagram, Facebook, Google Accounts, Later

    #J-18808-Ljbffr
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