Marketing Digital Product Manager - Tampa, United States - Bloomin' Brands Restaurant Support Center

Bloomin' Brands Restaurant Support Center
Bloomin' Brands Restaurant Support Center
Verified Company
Tampa, United States

2 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

Essential Duties:

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Content Management: Manage content within the Sitecore CMS, ensuring adaptive/responsive design and continuous improvement of the customer experience through hands-on execution.
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SEO Implementation: Develop and implement SEO solutions to improve site rankings, continuously driving toward a best-in-class website experience through hands-on execution.
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Collaboration: Collaborate with cross-functional teams including UX/design, marketing, technology, compliance, and operations and external vendors to ensure feasibility and deliverability of digital solutions.
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Strategic Direction: Contribute to the strategic direction and prioritization of digital products and features associated with customer experience, aligning with business objectives and customer needs.
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Analytics Optimization: Leverage analytics to optimize traffic for increased sales, reservations, online orders, loyalty program engagement, and more, implementing changes based on data insights.


Requirements:


  • Bachelor's degree preferred.
  • 58 years of in digital product development or website management experience required.
  • Advanced website analytics experience required.
  • Proficiency in webdesign practices and software (e.g., Photoshop, Illustrator, InDesign, Dreamweaver) required.
  • Experience leading website SEO efforts and implementing SEO best practices required.
  • Adaptability to changing business conditions and priorities required.
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